What is your value proposition/statement?

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Nov 19, 2009 2:33 am

I've found in the infant stages of this career, that I haven't had a very consistent value proposition that I share with clients/prospects.  That, this statement is and has always been evolving to a new one or reverting back to an old one (and it shouldn't).  Bottom line, I know that this is an important aspect in positioning myself and I need to know one cold.


That said, I would appreciate it if those of you can share what your value statement that you feel has been successfull for you.  Additionally, at what point in your "process" do you present this statement (ex/ when the prospects asks, in the beginning of your meeting, etc.)
 
Thanks for those of you who contribute to this thread
Nov 19, 2009 7:47 am

Mission Statement<?: prefix = o ns = "urn:schemas-microsoft-com:office:office" />


 As a Financial Advisor with Firm XXXXX, I create and actively maintain customized financial and retirement plans for affluent individuals, families and businesses that address the specific needs, wants and goals of future years and generations.  The cornerstone of my business is the personal level of service I offer coupled with disciplined investment and risk management.  I work for each client as if they were my own family and strive to build lasting, multi-generational relationships built on trust and superior client service.

Nov 19, 2009 9:05 pm

The value proposition , or why am i different statement, is probably the hardest thing to come up with, be happy with and stick with. I have always struggled with it. I know what i do, and why they should work with me, but i seldom feel that i have good way of verbalizing it wihtout sounding cheesy.

 
I help clients get from where they are to where they want to go. That process starts with a plan which leads us to a strategic approach to investment decisions. In short, i provide my clients with the discipline that they often cannot or will not provide for themselves.
Nov 19, 2009 9:53 pm
workinhard:

Mission Statement<?: prefix = o ns = "urn:schemas-microsoft-com:office:office" />


 As a Financial Advisor with Firm XXXXX, I create and actively maintain customized financial and retirement plans for affluent individuals, families and businesses that address the specific needs, wants and goals of future years and generations.  The cornerstone of my business is the personal level of service I offer coupled with disciplined investment and risk management.  I work for each client as if they were my own family and strive to build lasting, multi-generational relationships built on trust and superior client service.

 
Great question and also something I struggle with. You are on the right track. You have to get one and just continue to own it. I really like this one by workinhard. I may snag it!
Nov 20, 2009 8:40 am

Nope.  More for like a pitchbook or something like that.  I wouldn't try to get that out verbally in front of a client, word for word.  I see it as sort of a basic definition of who I am and what I do in the business.  And it is a Mission statement not a Value Prop

 
I just figured it was something to contribute.
Nov 21, 2009 12:29 pm

Mr. Prospect, I believe all financial advisors either can or do bring the same things to the table; we all work with the same investments, the same ideas toward asset allocation. Our knowledge and skills are roughly all the same. Roughly speaking, we'll all tell you we'll meet with you regularly.

 
What will separate me from others, is my attitude. I took this career path in 2006 because I wouldn't allow others to define my worth or my abilities and since then my clients have benefitted through the worst economic crisis in 80 years - because of my determination. I will ceaselessly provide you with value opportunities that are germaine to your situation. That is how I define for myself, and for my clients.
Nov 21, 2009 1:33 pm

Value propositions in my IMHO is a waste of time. I always found them to be self-centered, robotic in execution, and not geared to the prospect with "I's" in the statement.











Nov 21, 2009 2:53 pm

I'm a broker ... I MAKE $$ for my clients.

 
I've forgotten more about making money in the market than most brokers will even know.
 
"financial planning" is a farce if you're not continuously making money.
 
Everything is secondary to making money.
 
I ... I make money.
Nov 21, 2009 3:00 pm

Did you use this from July 2007 thru March 2009...probably would work great!

Nov 21, 2009 3:06 pm
Billy Mays:

Did you use this from July 2007 thru March 2009...probably would work great!

 
Looks Like I'm one of the few that knew what a stop and or a short sell is. My strategy got by the big slide with very little damage. Most of it was caused by clients being married to positions.
 
It was also a great time to get rid of mutual funds and other baggage that came in with various accounts.
 
I was really starting to dig a VIX in th 90's.
Nov 21, 2009 4:12 pm
Gaddock:

I'm a broker ... I MAKE $$ for my clients.

 
I've forgotten more about making money in the market than most brokers will even know.
 
"financial planning" is a farce if you're not continuously making money.
 
Everything is secondary to making money.
 
I ... I make money.
 
Financial planning is a farce if one does not implement the recommendations.
 
I would agree with the final statement unless one already has money and doesn't want to lose it.  My value proposition is real simple - I make sure that, no matter what life throws at you, financial failure is not an option. 
Nov 21, 2009 8:27 pm

Stick to the fundamentals. That's how IBM and Hilton were built. Good things, sometimes, take time.

Nov 21, 2009 11:13 pm

The richest one percent of this country owns half our country's wealth, five trillion dollars. One third of that comes from hard work, two thirds comes from inheritance, interest on interest accumulating to widows and idiot sons and what I do, stock and real estate speculation. It's bullsh*t. You got ninety percent of the American public out there with little or no net worth. I create nothing. I own. We make the rules, pal. The news, war, peace, famine, upheaval, the price per paper clip. We pick that rabbit out of the hat while everybody sits out there wondering how the hell we did it. Now you're not naive enough to think we're living in a democracy, are you buddy? It's the free market. And you're a part of it. You've got that killer instinct. Stick around pal, I've still got a lot to teach you.

Nov 22, 2009 8:08 pm

LA, jeees either you have one hellacious memory or the script.

Nov 22, 2009 8:56 pm

www.imdb.com

Nov 23, 2009 8:17 am

I tell them I am going to keep calling and asking them to "buy some today".
I let them know that I am going to call 10..20...or even 30 times until they
either buy, or until they tell me to never call again.

Nov 23, 2009 12:16 pm
[email protected]:

I tell them I am going to keep calling and asking them to "buy some today".
I let them know that I am going to call 10..20...or even 30 times until they
either buy, or until they tell me to never call again.

 
[email protected]: "Hi my name is d-bag, I worked for Edward Jones not to long ago. How are you"
Prospect: "I'm great, what do you want".
[email protected]: "Oh thats swell. I wanted to stop by and talk to you about your 401K rollover"
Prospect: "What about it"
[email protected]: "Well i would love to help you care for that account, because it's a doozie"
Prospect: "What's your credentials"
[email protected]: "Well as I said, I worked for Edward Jones not too long ago".
Prospect: "So, that all"
[email protected]: "Of course that's all. They're training is super, but i recently was fired from Jones, well for just not working very hard. Isn't that something? I never thought they would fire me because i sat on the couch and f***ed myself"
Prospect: "Excuse me? You want me to let you handle my life savings?"
[email protected]: "Why of course. It was really all Jones fault I spent all my time naked on the couch. My field trainer never called me and that's the reason why someone is succesful at Jones!"
Prospect: "Go away. I would never let you handle my account"
[email protected]: "I understand completely. I'd like to give you my busniess card. This side it says "Former Jones Financial Advisor" and on the back it's my card for my babysitting business. So if you have any children, I'd LOVE to handle them too!"
Nov 23, 2009 12:21 pm
Ronnie Dobbs:
[email protected]:

I tell them I am going to keep calling and asking them to "buy some today".
I let them know that I am going to call 10..20...or even 30 times until they
either buy, or until they tell me to never call again.

 
[email protected]: "Hi my name is d-bag, I worked for Edward Jones not to long ago. How are you"
Prospect: "I'm great, what do you want".
[email protected]: "Oh thats swell. I wanted to stop by and talk to you about your 401K rollover"
Prospect: "What about it"
[email protected]: "Well i would love to help you care for that account, because it's a doozie"
Prospect: "What's your credentials"
[email protected]: "Well as I said, I worked for Edward Jones not too long ago".
Prospect: "So, that all"
[email protected]: "Of course that's all. They're training is super, but i recently was fired from Jones, well for just not working very hard. Isn't that something? I never thought they would fire me because i sat on the couch and f***ed myself"
Prospect: "Excuse me? You want me to let you handle my life savings?"
[email protected]: "Why of course. It was really all Jones fault I spent all my time naked on the couch. My field trainer never called me and that's the reason why someone is succesful at Jones!"
Prospect: "Go away. I would never let you handle my account"
[email protected]: "I understand completely. I'd like to give you my busniess card. This side it says "Former Jones Financial Advisor" and on the back it's my card for my babysitting business. So if you have any children, I'd LOVE to handle them too!"
 
IMHO, that wasn't very funny, when Ron does it, it's hysterical.
Nov 23, 2009 12:22 pm
Mr.Blonde:
IMHO, that wasn't very funny, when Ron does it, it's hysterical.
 
Thats because Ron makes these things up....
It's hard to be funny when your telling the truth...
Hook, Line, Sinker...
 
Hello Still
Nov 23, 2009 12:26 pm

I'll make sure that you and your family will never be poor.