New Indy office marketing

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Nov 12, 2009 9:53 pm

This probably belongs in the "Indy" section, but....... I'll be hanging my own shingles in the new year and I'm just drumming up some ideas for marketing my new Indy office.  I'm Independent now, but working out of town at another office under their incorporated name.  Referrals are pretty consistent right now, but I figured this would be a good time to boost prospecting/marketing methods.


Any creative ideas to market my new firm?  I'm open to ANYTHING..... feel free to have fun with it!
Nov 12, 2009 10:09 pm

f***ING ROOGLE

Nov 12, 2009 11:34 pm

Can't believe I've turned into the guy who gets the "Roogle" response. 

 
You're probably right Berk.  When I think about it, its no different theme than any other prospecting/marketing thread in here.  I've Roogled my A$$ off, but figured something new and intriguing might come out if I sparked a new thread.
 
 
 
 
Nov 13, 2009 9:05 am

If you're a member of the Chamber of Commerce, I'd have them do a ribbon cutting Grand Opening event at your office.  Thats free and afterwards you could probably get a picture and small blurb about it in the the local paper; as well as in the chamber newsletter. 

Nov 13, 2009 9:55 am

I would pick a niche and focus on marketing to that niche.  You will continue to gather referrals from however you were getting them in the past, but if you can offer something different to people ("I specialize in......") you can build a good story for the "new" firm.  Maybe it's divorcees, or families with special needs children, or dentists, or whatever.  But continue to gether your referrals and then prospects to a specific niche.  I would avoid the "blanket" methods.

Nov 13, 2009 10:59 am

Thanks fellas.  The Chamber idea is pretty good.  I sat in on a few meetings with the intention of joining, but although I enjoyed myself, it just seems like my time can be better utilized someplace else to build my business right now.  They just do too much sitting around, talking in circles, and no action.  Poor attendence by the members also looked like a factor.

 
The niche idea is probably going to take off for me B24.  I've noticed a large part of my book consists of Farmers.  I've gotten lucky with a few dairy farmers who have recently retired and sold their enitire milk quotas and invested with me.  They're not exactly the "high roller" looking clients that we dream of walking into our office, but they're stable and they save a sh*t load of $$.  They also TALK to each other.  I swear I picked up 1 farmer, and the rest of them all came through referrals.  One wrong move though and I'm done with all of them.
 
We also have a TON of Wineries in our area.  Any ideas or experience with targeting these business owners?
Nov 13, 2009 11:25 am

What I can tell you about wineries is that you need to get into their "inner circle".  Around here (we have some New England coastline wineries here), wineries are in the class with yacht clubs, country clubs, etc.  Same sort of people.  You really have to become friends with a winery owner.  Try to get an introduction from someone you know that knows them.  But be able to offer them something other than the same thing every well-heeled 60 year-old wirehouse broker driving a Mercedes is offering them.

Nov 13, 2009 11:33 am

Why note skip all of this networking and shoulder rubs and set up Solicitation Agreements with them?  After all, they are in business to make money.

Nov 13, 2009 2:46 pm

If you want to go after wineries, find one who's product you like and who's price is affordable.  Talk to the owner about a bulk purchase as gifts to send to your clients.  Accomplishes 2 things- 1) you will do business with him 2) you will introduce him to your clients by way of the gift.  I guarantee he will listen to you.

Nov 13, 2009 2:50 pm
B24:

I would pick a niche and focus on marketing to that niche.  You will continue to gather referrals from however you were getting them in the past, but if you can offer something different to people ("I specialize in......") you can build a good story for the "new" firm.  Maybe it's divorcees, or families with special needs children, or dentists, or whatever.  But continue to gether your referrals and then prospects to a specific niche.  I would avoid the "blanket" methods.

 
Windy's parents