Door Knocking Exercise
I just completed the EJ door knocking exercise prior to the final interview. Except for being quite hot, the survey went quite well. People in my area were much friendlier than I thought they would be to a door-knocking stranger. I had second thoughts about going door-to-door, but this actually seems to be a good way to meet people and get the word out about your business. I am sure door-to-door sales is not the image that the national wirehouses want to portray, but I honestly believe that I can meet people and open accounts this way. I did survey a middle class neighborhood and that is probably part of the reason...I wonder what the results would be in a wealthier neighborhood?
Final interview this coming week with EJ and a possible offer from SB next week as well.
Congrats on making it this far in the application process with EDJ. I found my doorknocking exercise quite harmless as well. It surprises me how often I am greeted with something like "It's amazing you showed up! My husband and I were just saying the other night that we need to talk with someone about retirement planning..."
Today was a good day for me. I ran around the corner from my house while the kids were napping and knocked on 3 doors. One person was a friendly realtor and mortgage broker (a good contact I figure). One door was unanswered. The third door was answered by a fellow who quickly volunteered that he was very unhappy with how his old 401k and 403b's were doing, and that he would be interested in investing $10K with me to see how I can do with it.
As for wealther neighborhoods, I've found the peope are still decent at the door. There are more people that are quite abrupt ("No thanks. Not interested.") but there are still people that are interested enough to chat with you for 10 minutes.
I never buy anything solicited door to door, unless it's a neighborhood kid selling something for school.
Tired of getting interrupted during work hours, I had a tasteful 1" x 3" sign engraved to day "Please, no salespeople taller than this sign". I hung the sign around five feet off the ground, near the doorbell.
I thought this was a good way to deter interruptions without making enemies of all the neighborhood kids.
Imagine my surprise last spring when I found a financial advisor crouching on my doorstep. He actually crouched down to get below the level of my sign before ringing the doorbell.
My admin thought he was being cute. But I can't imagine why anybody would consider door knocking a good way to build a professional image.
I have never cold walked a residential area. However, It obviously gets done because it works.
If you walk up and down Smith Street introducing yourself to everybody, someone might become a client. Additionally, some of the people might think that this is unprofessional.
If you don't walk up and down Smith Street, none of the residents will become clients. Additionally, none of them will think that you are unprofessional.
We get paid based upon how many people do business with us. The number of people who won't do business with us doesn't matter.
I can speak from first hand experience that cold walking business owners works extremely well.