Door Knocking Businesses

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Feb 8, 2007 10:27 am

I've been working for my firm since Nov. 1st.  I'm on my last month of 'subsidy' and have made enough sales to keep me going for the next few months.  I'm thinking about trying this method of business building as I have heard it has worked well with others.


I'm curious to know from some of you who have done this, what do you say if you are lucky enough to run into the business owner when you drop in.  How do you open the conversation?  what has worked for you? 


Unfortunately, my firm provides no training on this and I am pretty much on my own here to make my business work.


I would appreciate any advice or suggestions.


Thanks



Feb 9, 2007 12:51 am

This tactic will only work for companies with less than 15 or so people.


First - figure out what the business probably needs. A 401(k) plan is probably not a bad idea if you can't figure out anything - most suck. 


Then, send a $100.00 gift basket to the office to arrive on a Monday that is not before a three day weekend. Make sure it has a sign that will not be easily removed that says, "To the Employees of ABC Business, from the Office of John Jones, at Main Street Financial Services."


Have your SA (or a colleague, or your girlfriend, or your mom), call to ask if the package arrived. If they ask them why the package was sent - they should tell them that they don't know, they just work in John Jones office.


Wait three days.


Call the receptionist at the front desk and tell her/him that this is John Jones. Don't ask about the basket, just act calm. If she starts gushing about how great it was, act a little embarassed and say that it was nothing, it just been found to be a nice way to introduce yourself - you've just found that people really like them and you're glad she did. 


Tell her that you're building your company's practice in the area of whatever business the prospect is in and were hoping to speak with Mr. Boss about some of your company's services.


If she responds affirmatively, ask if would it be possible to see her tomorrow afternoon at the end of the day....


If she puts her boss on, then ask the same question. If tomorrow doesn't work, then ask if they will be in on Saturday or Sunday.


If she indicated that its unlikely the boss would want to meet, ask her what the best way would be to communicate what your company has to offer.


If she says "send something in the mail", then drop it off, in person.

Feb 9, 2007 1:27 am

There was good thread in the archives about EDJ's door knocking technique. A non-EDJ'er wanted to know how it was done. 

Feb 9, 2007 6:37 am

San Fran's method might work, but it will cost $100 + time + extra effort.  There is a method that will work just as well.


Walk into the business.  Ask for Mr. Big.


Use the 5 ways approach if you are insurance licensed.. 

Feb 9, 2007 10:08 am
anonymous:

Walk into the business.  Ask for Mr. Big.

Use the 5 ways approach if you are insurance licensed.. 





Would you mind posting a brief refresher of the "5 ways approach"

Feb 9, 2007 4:34 pm

Thanks for the tips.  I would also appreciate it if you posted a 5 ways refresher.



thanks.

Feb 9, 2007 6:36 pm

There is also "The Seventh Way" and the "Leap Forward".  These ways work well. 



anonymous:

San Fran's method might work, but it will cost $100 + time + extra effort.  There is a method that will work just as well.


Walk into the business.  Ask for Mr. Big.


Use the 5 ways approach if you are insurance licensed..