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Feb 18, 2010 9:49 am

This is not to brag, but I find myself in a fortunate situation.  I'm just a little curious.  Normally, I get on average of two new prospects a month that call out of the blue.  No referral, just either looking to to talk to someone or they are fed up with their current guy (or girl).

However, since the first week of January, I have had 16 prospects come in.  For various reasons, I have had to turn away 13, but still that is more than half of what I get in a year.

Has anybody else started to see this?  Most of what I get is by referral, and  my business has never been local (even when I was at Jones).  So this is a new thing.

Feb 18, 2010 10:02 am

Have you been wearing Axe body spray?

Feb 18, 2010 10:12 am

Are you on the pro golf tour?

Feb 18, 2010 10:23 am
Wet_Blanket:

Have you been wearing Axe body spray?

Cleaning my screen off....
Feb 18, 2010 11:05 am
mlgone:

Or sleeping in a Holiday Inn Express?



I did stay at one this week.  That might have been it. 

Seriously, the breakfast there is ridiculous.  I normally eat fruit and oatmeal for breakfast.  But that sh1t was delicious. 

I am not a pro golfer, although I'm not sure how that plays into it.


Feb 18, 2010 11:06 am
Moraen:

This is not to brag, but I find myself in a fortunate situation.  I'm just a little curious.  Normally, I get on average of two new prospects a month that call out of the blue.  No referral, just either looking to to talk to someone or they are fed up with their current guy (or girl).

However, since the first week of January, I have had 16 prospects come in.  For various reasons, I have had to turn away 13, but still that is more than half of what I get in a year.

Has anybody else started to see this?  Most of what I get is by referral, and  my business has never been local (even when I was at Jones).  So this is a new thing.



Sorry, I have had to turn away 3, not 13.

Feb 18, 2010 11:37 am

I've been seeing an uptick too, but more from going to  casual parties with the wife. I am getting the usual "what do you do" and give me your card, etc.

These people are actually calling me. That never happens.

But I have been wearing my Axe body spray. BUT its all dudes calling me -not sure what to make of that.

Feb 18, 2010 3:07 pm
Wet_Blanket:

Have you been wearing Axe body spray?

 
That stuff smells like gasoline.
Feb 19, 2010 1:24 am

You sure it wasn't the Dolce Gabana Cologne!

Feb 19, 2010 9:01 am
Moraen:

This is not to brag, but I find myself in a fortunate situation.  I'm just a little curious.  Normally, I get on average of two new prospects a month that call out of the blue.  No referral, just either looking to to talk to someone or they are fed up with their current guy (or girl).

However, since the first week of January, I have had 16 prospects come in.  For various reasons, I have had to turn away 13, but still that is more than half of what I get in a year.

Has anybody else started to see this?  Most of what I get is by referral, and  my business has never been local (even when I was at Jones).  So this is a new thing.



Moraen, that's impressive.  What kind of marketing campaigns do you run, if any?  Are you in a large city or small town? 

Feb 19, 2010 9:24 am

Well, as snaggletooth suggested, back in September I did an Economic Forum (we are in a relatively small town).  But most of what has been happening has been from twitter and facebook news feeds.  Which I really don't understand much about what we are doing (I hire college students). 

We run a blog that posts on facebook and links to twitter (i think).  Basically using outside of the box ideas and writing them well. 

All of that said, I'm not entirely sure where it all comes from.  I think the Economic Forum was a stroke of brilliance and I will be shortly sending snaggletooth a check for the idea.  It truly raised our profile.

If you want details about what we are doing with twitter and facebook, let me know.  I would have to get that information from others, as my time is occupied with posting on this board most of the time.

Feb 19, 2010 9:28 am

Moraen you should look into doing some webinars. I have my blog connected to twitter, facebook, etc and will post my upcoming webinars.

I get a couple nice clients each time I do it and it's cheap and takes very little work.

Feb 19, 2010 10:41 am
Moraen:

Well, as snaggletooth suggested, back in September I did an Economic Forum (we are in a relatively small town).  But most of what has been happening has been from twitter and facebook news feeds.  Which I really don't understand much about what we are doing (I hire college students). 

We run a blog that posts on facebook and links to twitter (i think).  Basically using outside of the box ideas and writing them well. 

All of that said, I'm not entirely sure where it all comes from.  I think the Economic Forum was a stroke of brilliance and I will be shortly sending snaggletooth a check for the idea.  It truly raised our profile.

If you want details about what we are doing with twitter and facebook, let me know.  I would have to get that information from others, as my time is occupied with posting on this board most of the time.



Ha!



Are there any compliance issues with posting on Facebook?  I run a blog
and have it linked to Twitter and Linked-In every time I upload a new
post.   I've stayed away from Facebook, though, because it seems like
it could raise a bunch of regulatory problems.

Feb 19, 2010 10:43 am
NYCTrader:
Moraen:

Well, as snaggletooth suggested, back in September I did an Economic Forum (we are in a relatively small town).  But most of what has been happening has been from twitter and facebook news feeds.  Which I really don't understand much about what we are doing (I hire college students). 

We run a blog that posts on facebook and links to twitter (i think).  Basically using outside of the box ideas and writing them well. 

All of that said, I'm not entirely sure where it all comes from.  I think the Economic Forum was a stroke of brilliance and I will be shortly sending snaggletooth a check for the idea.  It truly raised our profile.

If you want details about what we are doing with twitter and facebook, let me know.  I would have to get that information from others, as my time is occupied with posting on this board most of the time.



Ha!



Are there any compliance issues with posting on Facebook?  I run a blog
and have it linked to Twitter and Linked-In every time I upload a new
post.   I've stayed away from Facebook, though, because it seems like
it could raise a bunch of regulatory problems.



I run an RIA, so compliance issues are minimal.  You have to be careful.  But I subscribe to the idea that as long as you don't say anything stupid, you are ok.

Feb 19, 2010 10:54 am

On the RIA side (as I understand it) the only issue one has to be careful with is testimonials. So no recommendations on Linkedin

On the b/d side, you need to get your compliance dept to approve everything, then hand over your first born.

The biggest issue I hear from friends who are still using a b/d is that it takes too long for compliance to approve blog updates that the material is no longer relevant.

Feb 19, 2010 10:59 am

Also NYC - from your posts, you should become an RIA.  Your methods for managing money lend itself to the model.

Feb 19, 2010 11:32 am
NYCTrader:
Moraen:

Well, as snaggletooth suggested, back in September I did an Economic Forum (we are in a relatively small town).  But most of what has been happening has been from twitter and facebook news feeds.  Which I really don't understand much about what we are doing (I hire college students). 

We run a blog that posts on facebook and links to twitter (i think).  Basically using outside of the box ideas and writing them well. 

All of that said, I'm not entirely sure where it all comes from.  I think the Economic Forum was a stroke of brilliance and I will be shortly sending snaggletooth a check for the idea.  It truly raised our profile.

If you want details about what we are doing with twitter and facebook, let me know.  I would have to get that information from others, as my time is occupied with posting on this board most of the time.



Ha!

Are there any compliance issues with posting on Facebook?  I run a blog and have it linked to Twitter and Linked-In every time I upload a new post.   I've stayed away from Facebook, though, because it seems like it could raise a bunch of regulatory problems.

 
Facebook has Business Accounts that you can use, versus the "social" side of their site.  You have "followers" instead of "friends", and you don't have all the back-and-forth "this-is-what-I-had-for-breakfast" stuff.  You just have to keep the two separate, and just scensor any testimonials.
Feb 19, 2010 12:14 pm

If you are under FINRA, then yes there are major compliance implications to using social media.

 
Not so much with the RIA side, but you want to stay away from testimonials and past specific recommendations.  These two items are usually the biggest issues.
 
 
Also, on both sides you'll want to archive what you put out there for public consumption for Books and Records purposes.  Good luck with that.