Yearly Fee Base Goal

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Oct 16, 2012 12:57 pm


Hey guys been up and running for about 3 months now and have met my 6 month goals already.  My main question for anyone who wishes to answer is... What is a yearly goal for assets that you want to put strictly in fee based accounts?  I know in some cases you have to do some transactional biz to keep the bills paid.  I just wanted to get a solid number thats attainable... 3m-5m perhaps? Im sure the numbers go up or down depending on LOS?

Oct 17, 2012 9:33 am

It depends on the type of business you're running. I started out wanting to do all my business via fee based but it just wasn't working. Now, I do a lot of muni bond business which is transactional while I go out and get fee based accounts. My goal for my fee based business by the end of my first year (Next June) is to have $4M in fee based assets at 1.5% which gets me so I am not having the constant churn of transaction based business.

Oct 17, 2012 10:21 am

I do think that however you set up your biz model, a range of $3 to $5 mil is a nice yearly start.

At around 5 years in biz, you'd want that to be more in the neighborhood of $10 per year. Then add at that level for some time.

Oct 17, 2012 11:22 am

Amber, Ulari. Thanks those numbers sound on par to what I was thinking. I knew that number would shoot up after some time. Ulari at 1.5% what are you setting your account minimums to? I would guess that number would decrease with size...

Oct 17, 2012 11:29 am
Mase:

Amber, Ulari. Thanks those numbers sound on par to what I was thinking. I knew that number would shoot up after some time. Ulari at 1.5% what are you setting your account minimums to? I would guess that number would decrease with size...

I like to set it to $500,000 for the 1.5% and if they bring over $1,000,000 it will decrease to 1%. I don't use any mutual funds for my fee based clients, so they are already saving on those expense fees.

I don't included any FI in the fee based business. That is all transactional. (Why charge someone to hold a bond?)