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When pitching a product

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Nov 28, 2011 3:41 pm

Hey guys just curious when you are pitching a product on a cold call do you:

1. Try and sell them over the phone w/o appoitment? (as suggested by judge 500 day war)

2. Try to make an appointment on the first call?

3. Try to use the first call to send them something in the mail and then call them a second time to make an appoitnment?

Ive seen people here refer to call/mail/call I wanted to know what happens on the 1st call and the 2nd call, as in what the experts on this forum are doing.

Thanks guys

Nov 28, 2011 4:35 pm

What type of practice do you want to build?

Nov 28, 2011 5:27 pm

I just started working at a wirehouse, that has hurdles so my questions are coming from a focus of trying to meet them. I hope that helps

Nov 29, 2011 1:23 am

Actually neither of the three.. (not that any of the three options listed are bad)

The call/mail/call is calling to qualifify for interest and money. Then sending the info. Then following up a few days to a week later to close on the phone or move the process. It's not TYPICALLY call and close, nor is it call and ask for an appt.

Nov 29, 2011 4:32 pm

I see so if I understand correclty that means in this order:

1. Call = create/figure out interest and qualify for money and ask to send something if interest is there and they have qualified succesfully

2. Mail = mail them what you spoke about or what they indicated as having interest in

3 Call = try and close on the phone if their interest is high, or schedule an appointment

4. Appoitnment = try and close prospect on service or prodcut of interest