Tues/Thursday

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Feb 17, 2009 10:11 am

For those of you doing seminars:

 
Is there a big difference you see in turn out on tuesday vs thursday?
 
 
Feb 17, 2009 10:36 am

I prefer Thursdays, but I think tuesdays or wednesdays work also..

Feb 18, 2009 12:04 am
tqspygame:

For those of you doing seminars:

 
Is there a big difference you see in turn out on tuesday vs thursday?
 
 
 
There is not really a difference in attendance, but Tuesdays work better for the following reasons:
 

Not all attendees will book appointment at the seminar nor should this be attempted.  Rather, get them to select a day and time from your eval form that is 'generally' good for them and let them know someone from your office will call the next morning to confirm.  By doing Tuesday seminars you will have more luck getting in touch with people to confirm the appt the next day as most people are home more often on Wednesday than Friday.
Many attendees have grandkids.  Thursday is a more popular day for events (sporting or otherwise) that may cause confilicts and slightly impact RSVP count.

Just my 2 cents.  The fact you're doing seminars tells me you'll be just fine so long as you stick to it.

Feb 18, 2009 12:58 am

What about wednesdays? I was shooting for March 17th, turns out it is St Patricks day... would the 18th work better?

Feb 20, 2009 8:43 pm
tqspygame:

What about wednesdays? I was shooting for March 17th, turns out it is St Patricks day... would the 18th work better?

 
Wednesdays are not good for most of the USA.  Many Church's have midweek activities, services, etc on Wednesday; which a lot of older people attend.  This is whom you should be marketing to for seminars so I would avoid Wednesdays.
 
Why not the 24th?  That's my next seminar, invites go out next week Friday.
Feb 20, 2009 11:13 pm

Why send the invites out so early? I was under the impression you make sure they arrive 10-12 day before the seminar...

 
Do you do something different?
 
What kind of invite are you sending? How many?
Mar 3, 2009 10:21 am

I would send the invites 16-18 days before the seminar.. That way they have time to RSVP(if they need to) but it isn't so long that they forget about it..

 
Anyone having any luck doing seminars with new prospects. I am getting ready to send out 4000 pieces next week. A friend of mine at MS had one two weeks ago(sent out 2000) got 8 units to show up and scheduled appts with 5 of them(total of 2.5Mil in assets)...
 
Anyone else?
Mar 3, 2009 10:30 am

I am hosting seminars on Tues/Wed/Thurs of this week through JNLI and all of them are sold out at this point. JNLI sent out 6000 invites and I am maxed out at 35/night with a waiting list.

 
Mar 3, 2009 10:30 am

No, I have in the past, but you get a lot of creepy people with no money.. I know mailing isn't exactly a cure all, but at least i can target by age,and how long they have lived in their home..

Mar 3, 2009 10:34 am
cppr33:

I am hosting seminars on Tues/Wed/Thurs of this week through JNLI and all of them are sold out at this point. JNLI sent out 6000 invites and I am maxed out at 35/night with a waiting list.

 
 
What was the focus of the seminar on the invite? Do focus strictly on annuities or just want JNL to pay for it?..
 
Let us know how tonight's goes...
Mar 3, 2009 10:57 am

The seminar is non-product pitch at all. It is called "What if I live?", just really talks about the different things people need to think about and that they need a plan, etc.

JNL pays for the list, the invites and the mailing. I pick up dinner.
 
They have a seminar unit that handles a lot which I found very nice. They also have a website which tracks the RSVP's etc and provides the attendees phone number so you can call ahead of time to weed out plate lickers and introduce yourself,etc.
 
I had about 6 people that were obvious plate-lickers that I told nicely that the seminar was not for them based on the discussion I had with them,etc and I would "love" to meet privately to discuss their situation with them. None took me up on it, 6 less I had to pay for.
Mar 3, 2009 11:07 am
Squash1:
cppr33:

I am hosting seminars on Tues/Wed/Thurs of this week through JNLI and all of them are sold out at this point. JNLI sent out 6000 invites and I am maxed out at 35/night with a waiting list.

 
 
What was the focus of the seminar on the invite? Do focus strictly on annuities or just want JNL to pay for it?..
 
Let us know how tonight's goes...
 
Our personal experience with the JNL seminar series ("The Coming American Retirement Crisis" I think is what it's called)...
 
Great mailout, very good response rate (+1%), high quality seminar info and ok presenter (they use a prof. seminar speaker, not usually a JNL wholesaler).  That's the good news.
The bad (at least for us, and we're not newbies and we know how to sell and close) is that this type of approach seems to collect mostly plate lickers at this point.
 
Did a few of these with JNL and MetLife last year, and the closing ratio is ridiculously low.  Hope your experience is better.  We've decided to focus our efforts on leveraging our current client base for referrals and new biz, and that's working a ton better.  Good luck!
Mar 3, 2009 11:10 am

I did a smaller one night event with them in November where I provided the list and they did the invites, mailing and picked up dinner. I sent out about 2,000 invites and got 22 people of which I had 5 appointments and then 3 clients. I continue to drip on the others who attended and I met with and have made some potential headway with some recently.

Mar 19, 2009 10:54 pm

For those of you who do seminars.. Typically how long does it take before you start having people RSVP?

Mar 19, 2009 11:31 pm
tqspygame:

For those of you who do seminars.. Typically how long does it take before you start having people RSVP?

 
You'll have 80%+- of the total amount of responses which you will receive within the first 5 days of them getting the invite/call/email actually in front of them.  The half-life is pretty short.  Depending on how far out your date is, you might be able to rattle a few more loose with followup contacts.  That's my experience.
Mar 19, 2009 11:36 pm

So if the invites got to the homes wednesday, I should not panic yet?..

Mar 20, 2009 12:29 pm

Depends what day your seminar is.. If it is next week(you waited too long to mail) then I would panic or get on the phone and start inviting people.

 
If you seminar is two weeks away(i.e. last week in march) I think you have some time, give it over the weekend, I find that people don't plan when they go to seminars real far in advance. 
 
I am doing one the last week of march, and so far 3 rsvps but the cards just got sent out, and some will go out tomorrow(i run experiments to see what mailing date is more successful, less notice or more)
Mar 20, 2009 1:57 pm
tqspygame:

So if the invites got to the homes wednesday, I should not panic yet?..

 
I'd say by next Tues/Wed you'll know.  Does your seminar topic have a strong call to action?  One other thing, lots of people distracted with tax crap right now, so you might have a light response due to fatigue.
Mar 20, 2009 4:14 pm

I thought so... "How to profit in a down market" and "Why alternative assets should be in your portfolio".. " Limited seating, RSVP"

Mar 20, 2009 5:19 pm

I have found that Tuesdays work best