If you’re gonna teach people how to invest in stocks, why do they need you?

Sinking,

Did you have a publisher or did you pay to have the book published? Typically, a publisher will make the arrangements to take you on (at least) a mini book tour plus handle marketing the book. Of course, it's a different story if you paid to have the book published.

If you paid to have it published, you're going to have to market it yourself. First, I would suggest sending a copy of the book to the "media" types in your area. (Maybe they'll mention the book on their talk show.) Also, approach book stores to possibly sell the book and schedule book-signing "events". And certainly, give each client a free copy of your book. Donate copies of the book to your local library. Send copies of the book to your local CPA's and other professionals whose referrals would be sought.

Hell, send a copy to CNBC, they might call you to a do a 60-second spot on investing...ya' never know. 

Doberman, thanks a lot!  Very good advise.  I have it self published so it's up to me to promote and promote cost effectively.  I've sold about 80 books thus far since October. It's not a money maker at all, but it gives me prestige and that "expert" perception from my clients and prospects. 

[quote=sinking]

Doberman, thanks a lot!  Very good advise.  I have it self published so it's up to me to promote and promote cost effectively.  I've sold about 80 books thus far since October. It's not a money maker at all, but it gives me prestige and that "expert" perception from my clients and prospects. 

[/quote]

Were you wearing a pair of ruby slippers when you told yourself that?

Sinking - if you enjoy the whole public speaking thing, go for it. If people buy your book, they perceive value, and then you can administer your philosophy.

Only thing is, if you want to get more $$ under management, faster, consider being more direct. For myself, after a number of years, it occurred to me that I should not work on activities that did not directly promoting my services. The acid test is, can look people in the eye and start listening to them about their need for your services?

The biggest hurdle I've found in this business, is to get people to lower their defenses, so they can get to know me. If a prospect suspects that you're trying to sell them something, you might as well be speaking gibberish, because the response is the same: NO! (I'm that way, when a beggar approaches me on the street for some change.)

A book allows the prospect to lower their defenses and get to know you and the message you're giving. (Assuming the book is informative and not a hard sell.) I think it could be an asset to your practice, so I'd continue to keep the book at the forefront of your marketing plans.

[quote=doberman]The biggest hurdle I’ve found in this business, is to
get people to lower their defenses, so they can get to know me.
[/quote]

Have you tried plying them with liquor?

[quote]A book allows the prospect to lower their defenses and get to know you and the message you're giving. (Assuming the book is informative and not a hard sell.) I think it could be an asset to your practice, so I'd continue to keep the book at the forefront of your marketing plans.[/quote]

[quote=AllREIT]The biggest hurdle I’ve found in this business, is to get people to lower their defenses, so they can get to know me. [/quote]

Have you tried plying them with liquor?

[/quote]

In South Georgia, we don't bother with that watered-down cr*p they sell in fancy bottles with fancy labels. We make our own called "squeezins" or "moonshine" for the uninitiated. Two glasses of this stuff and your prospect is signin' ACATS like nobody's business!