Seminars

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Nov 5, 2009 9:29 pm

What is the best way to set up seminars?


I've read one could cold call to fill seats...would it be better just to send out postcards and mention it to potential clients during cold calls that are on the fence about meeting? 
 
Is there a cost effective--cheap method to doing this?  Is there ways to find cheap locations?  Where is the major expense?  What are topics that actually bring in a crowd?  Etc?
 
I'm starting next week but I want to start planning asap.  Any feedback would be appreciated.
Nov 5, 2009 9:39 pm

As far as getting people in the seats all the above. If you are looking for cheap location, use your office. It;s not always the best, but cheap. If you are not comfortable with doing the seminar, get a wholesaler to doit and pick up the refreshment and other exp. As far as topics look at your firms approved list, seminars are always a pain to get approved. Give yourself at least 8 weeks to plan. Good luck to you

Nov 6, 2009 12:13 am

Prepare to make thousands of calls for 10 people to show. The ratio is low for residential cold calling to fill a seminar. Better reception  for a CPA CE seminar that you invite TPAs, Attorneys and Property Casualty insureres too. Best to bridge it of an existing audience (Ie - offer to present after the local ROTARY meeting and bring a few visitors to their group or to do a seminar on investing or cash management (securites backed lending) to realtors)


Nov 6, 2009 10:34 am

What about the companies that set up the seminars for you?  There was a few websites I found...they are probably far too costly.

 
So when I join some associations I could potentially speak at some of these which would be like a mini seminar?
Nov 10, 2009 8:36 am
Takingnames:

Prepare to make thousands of calls for 10 people to show. The ratio is low for residential cold calling to fill a seminar. Better reception  for a CPA CE seminar that you invite TPAs, Attorneys and Property Casualty insureres too. Best to bridge it of an existing audience (Ie - offer to present after the local ROTARY meeting and bring a few visitors to their group or to do a seminar on investing or cash management (securites backed lending) to realtors)


 
well said