Reaching Atheletes

or Register to post new content in the forum

 

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Jan 21, 2008 5:30 pm

Anyone had luck marketing to atheletes. (NFL)  I received one sizeable athelete account referral by a client and now I want more.  How do you reach these guys?

Jan 21, 2008 5:51 pm
genghiskhan:

Anyone had luck marketing to atheletes. (NFL)  I received one sizeable athelete account referral by a client and now I want more.  How do you reach these guys?



Usually through their agent but that can be a hair-pulling exercise, normal gatekeepers have NOTHING on these guys.

If you've done a good job for your client ask him to recommend you to his teamates, you've already got a leg up....use it.

Jan 21, 2008 7:58 pm

Thanks for your reply.  His agent is going to be a tough one.  But I am optimistic about a few referrals from college team mates. 

Jan 22, 2008 2:51 pm
genghiskhan:

Thanks for your reply.  His agent is going to be a tough one.  But I am optimistic about a few referrals from college team mates. 

 
You really need to be endorsed by the NFLPA.  There is a way to do it so that you are on their "list".  And no, it's not a scam.  I forget the term that they use for the list, but it's basically a "designation" sanctioned only by the NFLPA.  You go through a registration and application process, and you also pay a rather hefty annual fee (I think like $3K??).  I only know this because I started looking into it at one point, but decided that the cost&effort was not really worth it at the time.  You should be able to find out more on the web doing a little research.
 
I have also read that, yes, it is best if you have "agent" endorsements, but that it's virtually impossible with the way agents operate these days (they generally have relationships with money managers, or are taking it in-house).  Best bet - develop relationship with players and start visiting them.
 
By the way, this advice is pretty much worth the web page it was typed on.  I have no athlete clients, nor do I know any.  I simply researched it at one point.