Newsletters?

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Dec 9, 2008 12:00 pm

            I work at ML and over the last year I used HNW for their Total Merrill Perspectives Newsletter.  I’m due for their automatic renewal early next month but I would like to explore other alternatives.  Can anyone recommend a newsletter service that would be approved by ML compliance?  While the annual cost is not a problem, I am not happy with HNW because none of my yahoo.com, aol.com and comcast.net subscribers receive the newsletter because it gets picked up by their spam filters.<?: prefix = o ns = "urn:schemas-microsoft-com:office:office" />


 


--WM

Dec 9, 2008 12:34 pm
WealthManager:

            I work at ML and over the last year I used HNW for their Total Merrill Perspectives Newsletter.  I’m due for their automatic renewal early next month but I would like to explore other alternatives.  Can anyone recommend a newsletter service that would be approved by ML compliance?  While the annual cost is not a problem, I am not happy with HNW because none of my yahoo.com, aol.com and comcast.net subscribers receive the newsletter because it gets picked up by their spam filters.


 


--WM




Here's an alternative...get off your butt and start calling new prospects. Newsletters are a waste of time that you could be using to help people and make more money for yourself. Are you a "wealth manager" or a newsletter distributor?

Dec 9, 2008 12:53 pm
Hank Moody:


Here's an alternative...get off your butt and start calling new prospects. Newsletters are a waste of time that you could be using to help people and make more money for yourself. Are you a "wealth manager" or a newsletter distributor?

 

The main purpose of the newsletter is a monthly touch in addition to my other personal touches.  My picture along with some potentially useful information does help me stay in the forefront of people’s memories.<?: prefix = o ns = "urn:schemas-microsoft-com:office:office" />


 


--WM

Dec 9, 2008 1:54 pm

WM,

What is the cost of HNW?
Dec 9, 2008 3:36 pm
B24:

WM,

What is the cost of HNW?
$150/year.  It's an e-mailed newsletter.  I think you can have up to 1000 subscribers or so.  I have almost 400 and I know that I'm no-where near the limit.
 
Dec 9, 2008 9:13 pm

That's it? $150/yr? Wow. How is the quality? I'm not even sure my B/D would approve it, but I wish they would. My clients like the one-off reports that I e-mail from my B/D, I am sure they would like an e-mailed newsletter. If I understand correctly, Merrill has a corporate-wide newsletter that they approve through HNW?

Dec 10, 2008 10:14 am
B24:

That's it? $150/yr? Wow. How is the quality? I'm not even sure my B/D would approve it, but I wish they would. My clients like the one-off reports that I e-mail from my B/D, I am sure they would like an e-mailed newsletter. If I understand correctly, Merrill has a corporate-wide newsletter that they approve through HNW?

 

Yes, that’s $150/year for an e-mailed newsletter and it is a corporate-wide newsletter.  It is an excellent deal but I am not happy that it is not getting past about 25% of people’s spam filters.<?: prefix = o ns = "urn:schemas-microsoft-com:office:office" />


 


To be honest, the articles are almost meaningless.  They show statistics on how many people open the articles and the ratio is VERY low.  What has been effective is that it includes my picture and contact information and serves as a reminder to people that I am a resource they have available to them…and that’s how I position myself.  Whenever I sign anyone up for the newsletter I write something to the effect of:


 


“Prospect Name,


 


            It was nice talking with (seeing you or whatever the catalyst for this e-mail) last night.  (Insert a personal note or two)  I look forward to keeping in touch.


 


            Unless you have an objection, I would like to include send you my monthly newsletter.  Hopefully you will find a few of the articles informative. At a minimum, the newsletters will serve as a reminder of a resource that you have should that you or others you know should have any questions.


 


Best regards,


Wealth Manager”

Dec 10, 2008 10:58 am
WealthManager:
B24:

That's it? $150/yr? Wow. How is the quality? I'm not even sure my B/D would approve it, but I wish they would. My clients like the one-off reports that I e-mail from my B/D, I am sure they would like an e-mailed newsletter. If I understand correctly, Merrill has a corporate-wide newsletter that they approve through HNW?

 

Yes, that’s $150/year for an e-mailed newsletter and it is a corporate-wide newsletter.  It is an excellent deal but I am not happy that it is not getting past about 25% of people’s spam filters.


 


To be honest, the articles are almost meaningless.  They show statistics on how many people open the articles and the ratio is VERY low.  What has been effective is that it includes my picture and contact information and serves as a reminder to people that I am a resource they have available to them…and that’s how I position myself.  Whenever I sign anyone up for the newsletter I write something to the effect of:


 


“Prospect Name,


 


            It was nice talking with (seeing you or whatever the catalyst for this e-mail) last night.  (Insert a personal note or two)  I look forward to keeping in touch.


 


            Unless you have an objection, I would like to include send you my monthly newsletter.  Hopefully you will find a few of the articles informative. At a minimum, the newsletters will serve as a reminder of a resource that you have should that you or others you know should have any questions.


 


Best regards,


Wealth Manager”



I have a feeling that you have positioned yourself as the shameless dude that sends them meaningless emails.

Dec 10, 2008 11:13 pm

See theory of Drip Marketing,

 
which says that people pay attention to advertising ONLY when they are prepared to actually make a decision. Say you cold call some one and send em a callandar or a reger magnet w/ phone numbers for the local opera, ballet, and symphony, do you think they'll go, when its actually time to grab grannies inheritance,  "Oh, I remember that guy who called 6 months ago? Wus his name? Hum -- Winnebago, Weinstein, Wintergreen? I'm sure he was with Merrill Barney".
 
so it makes sense to keep your name in front of potential clients all the time if you can - which brings me back to the refrigerator door magnet idea.
 
 
Dec 11, 2008 7:41 am
MinimumVariance:

See theory of Drip Marketing,

 
which says that people pay attention to advertising ONLY when they are prepared to actually make a decision. Say you cold call some one and send em a callandar or a reger magnet w/ phone numbers for the local opera, ballet, and symphony, do you think they'll go, when its actually time to grab grannies inheritance,  "Oh, I remember that guy who called 6 months ago? Wus his name? Hum -- Winnebago, Weinstein, Wintergreen? I'm sure he was with Merrill Barney".
 
so it makes sense to keep your name in front of potential clients all the time if you can - which brings me back to the refrigerator door magnet idea.
 
 



I don't think the magnet is that bad of an idea.

Dec 17, 2008 11:56 pm

So I got the names of subscribers to 'Guns and Ammo", and for the 'Wine Spectator" for places like Lake Forrest and Barrignton Hills, cross referenced 'em, and am going to hold a seminar at a shooting range on Beaujela Neavu. As a door prize they get their refergerator door magnets.

Dec 18, 2008 8:13 am
MinimumVariance:

So I got the names of subscribers to 'Guns and Ammo", and for the 'Wine Spectator" for places like Lake Forrest and Barrignton Hills, cross referenced 'em, and am going to hold a seminar at a shooting range on Beaujela Neavu. As a door prize they get their refergerator door magnets.



I've got some family in Lake Forest. I've been thinking about the shooting range idea, too. If I got an invite to do that, I would attend.

Dec 18, 2008 8:47 am
MinimumVariance:

So I got the names of subscribers to 'Guns and Ammo", and for the 'Wine Spectator" for places like Lake Forrest and Barrignton Hills, cross referenced 'em, and am going to hold a seminar at a shooting range on Beaujela Neavu. As a door prize they get their refergerator door magnets.


Interesting idea.  One big challenge you would face is the unique and very limited timing involved with this type of over-hyped wine: each year's vintage is released around the end of November, at which time there is a fair amount of press and attention.  Outside of that annual release date, there is very little interest or attention.  This wine is also intended to be consumed withing 6-8 weeks of the harvest.  All of which adds up to a very small window of time to hold a seminar on this topic and expect to attract any attention.  You'll need to plan accordingly. 

It goes without saying that whoever you  bring in to present the seminar should at least be knowledgeable enough on the topic to know how to correctly spell beaujolais nouveau.  

And please tell me you're kidding about handing out refrigerator door magnets to this demographic ... instead, send each one home with a complimentary bottle of the wine with a custom made label added that has your name and contact information.