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Oct 26, 2010 7:41 pm

LOOK.... cold calling business and residentials is getting me no where.  I am having success  calling resumes because they have a need for myservice (rollovers).  I have really been getting down and depressed lately so it has made me start thinking.... I have found place near my office that has job fairs once a month.  For $400 they will let me rent a booth ( they no I am not hiring, they know I would be soliciting rollovers).  I figure that there might be a lot of college grads there but you never know.  I am willing to "gamble $400" and see if it pays off.  The best part about it is that the job fair will provide me with the names & numbers of people who registered.  They say they have 2000 people register but only 500 show up.  I was thinking to myself that I would gladly buy a list for 400 with 2000 names of career changers.  Any thoughts?  Has anyone tried this route?  I need to add something else to my cold calling.  I work for a wirehouse will they even approve this type of stuff?

Oct 26, 2010 7:42 pm

Just to clarify "I figure that there might be a lot of college grads there but you never know." I don't want to market to college grads

Oct 27, 2010 10:20 am

Ricky, 

Keep your head up!  I've been following your journal and you've been doing great.  I noticed you started calling 09/30/2010.  So it has been approximately a month, is that enough time to say it's not working? 

Where are you getting your leads?  What is your script? Average contact per day?

400 bucks on that can be a hit or miss in my opinion.  What is their average age?

Oct 27, 2010 11:17 am

Define cold calling not working? Are you making 200 contacts per week? Opened any accounts?

In the first 30 days tough to open an account unless you are pitching product and the prospect is familiar enough with it to buy..

But if you are making 200 contacts a week, and qualifying those 200, you should be opening 5-6 accounts at least per month..

Oct 27, 2010 12:15 pm

Ricky, you need to stay focused, like others have said. Remember, glacier, and you got the ice pick, it takes time.

This business is impossible, first you have to accept that. There is NOTHING that "works". From there, you pick the best way to prospect, that is LEAST impossible. Do that, and you'll defy the odds.

The booth thing, 99% of the time, is a feel good, stand around....waste of time/money.

Oct 27, 2010 3:25 pm

aight got ya....... thank you for letting me know~!

Oct 27, 2010 5:10 pm

From the second best post ever.. PRIMO: I assume you are asking how long was cold calling the #1 priority of my day.  I can't answer that.    My goal was 200 contacts a week.  I had nothing else to do when I started, so I dialed.  I would piss around and waste time after I made my contacts.  Over time, I got busier which cut down mostly on my wasted time.  At some point,  I was wasting very little time, and busy enough that it cut into my calling time.  Year 3 or 4, somewhere in there.

For those of you calling who aren't getting 200 contacts(contact is when someone answer and you run through your pitch) there is nothing else you are required to do.. So either keep dialing or find another way to get the 200 (door knock, or networking).