I Hate To Say This, But
I hate to say this, but unless you've been mistaken for any number of movie stars, don't put your face on a billboard advertising your investment firm.
There's an indy (for a well known indy firm), who has 5 or 6 billboards around a small southern city. He also runs ads on the Rush Limbaugh radio program. (BIG marketing bucks, eh?)
The guy may be a genious, but he wasn't endowed with Hollywood good looks. Neither was I, for that matter, which is why you won't find my mug on any giant billboards.
Also, in the same town, another broker (for a much discussed B/D on these boards) has a few billboards with his picture, as well. This guy looks shifty and slightly untrustworthy.
Don't listen to your mother, leave-off your picture!
For a couple of years, I've been driving past an insurance agent's billboard. Each time I drove by, I asked myself "Am I the only person who thinks this guy looks like he might be a Vulcan (like Spock, fron Star Trek)?" I mean this picture really made the guy look weird.
About a week ago, it was changed. I wonder what was said to the guy, and by whom, to convince him to change it?
You know, I have often wondered if billboards would work in our business. Or some type of high exposure ad. God knows the lawyers live by them. There has to be a way to advertise, and get your phone to ring some of the time. Maybe investing clients don't respond well to billboards..
It works for visibility guys.... In our business there is not an advertisement media that is a perfect fit although I am somewhat partial to radio.... There is a bond developed with a future client when they hear you speak.
Think about this. He wouldn't have 5 or 6 billboards with his ugly mug on them at $500-900 per month if it didn't work.
I'm sorry. I forgot to add this. Take a look around. Most people are homely and they must get comfort from dealing with the fellow ugly.
Yeah I know I'm ugly... I said to the bartender, "make me a zombie", he said, "God beat me to it." Rodney Dangerfield