Financial Advisor Marketing: Create more Publicity Opportunities

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Mar 16, 2011 10:06 am

This marketing strategy is a press
and publicity opportunity that is generated from other press and publicity
opportunities. 
If you ever get
interviewed on a radio or television show and/or for your local newspapers and
magazines, I have one question you should ask at the end of that interview that
can help you turn that one interview into many interviews (more press and
publicity opportunities).   

The question is very simple: "Who
else do you know that might be interested in this topic or this story?"  Then, just wait and see whom  they can connect you
with.  The interviewer will most likely
give you names, phone numbers and/or e-mail addresses of reporters/journalists,
which then gives you the ability to connect with those people and name the
person that referred you  -  that gives you instant credibility.

In other words, name names! When
you call the other journalist, say the following, “I already did an interview or
story with "Mary Jones" at NBC and she thought you might be interested in this
story as well.”  You’ll enjoy instant
respect and credibility because you named one of their colleagues/friends.  You are 95% more likely to get that story on
the air because you mentioned their friend’s name, than if you had just called
out-of-the-blue and pitched your story. 

Also, if they know you already did
the story, they’ll want to tap into that story and offer it to their audience as
well.  It's a fantastic way to get plenty
of interviews, press and publicity. Remember, press and publicity = more
business, leads, sales, interest and credibility.  This is simple and VERY
effective.  DO
IT!