Do you use a marketing calendar?
In working with advisors, I often see that they don't have metrics for success and they do not know the ROI on their marketing expenses. For that reason, I thought I would share this link... http://byrnesconsulting.com/2010/09/24/map-out-a-marketing-calendar-to-succeed/
It would be great to hear from advisors that are using calendars to implement their marketing strategies successfully. Please share any tips you have with the forum!
Mike Byrnes, President, Byrnes Consulting, LLC http://byrnesconsulting.com/ http://twitter.com/ByrnesConsultin