Creative marketing to women

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Jan 17, 2010 9:54 pm

I'm working on my business plan and know I want to target women. Has anyone seen any really creative ways to get at this segment? I've thought of divorce attorneys to get the divorcees. Women's networking groups might be a way to meet the working women and get both accounts and referrals. Seminars during the day while the kids are at school covering the ABC's of finance and investing might work for the stay at home moms - kind of like a Tupperware party format at someone's home.   Because I've still got young, very involved kids, I can squeeze in some marketing at all the various sports I cart them around to. Any ideas how to get the recent widows? We do have an upscale retirement home in my neighborhood. Any ideas or critiques appreciated?

Jan 17, 2010 10:19 pm

Try partnering with the local ob/gyn. There is usually a few minutes of awkward silence during the exam that you could fill...

Jan 18, 2010 7:38 am

Hand out business cards at a strip club.

Jan 18, 2010 9:41 am

Offer to do seminars and work with the owners of all the area Curves gyms. 

Jan 18, 2010 9:49 am
B24:

Offer to do seminars and work with the owners of all the area Curves gyms. 



Who wants to work with fat women?

Jan 18, 2010 11:41 am
Moraen:
B24:

Offer to do seminars and work with the owners of all the area Curves gyms.

Who wants to work with fat women?





You know what they say about fat women.......

Jan 18, 2010 12:50 pm
B24:
Moraen:
B24:

Offer to do seminars and work with the owners of all the area Curves gyms. 

Who wants to work with fat women?



You know what they say about fat women.......


They're great in the sack because they have to try harder?
Jan 18, 2010 1:16 pm

Boys,boys,boys - you do crack me up, but you do make my point about how a woman (especially a fat one or recently divorced one!) might feel more comfortable with a female financial advisor. The ob/gyn comment had me laughing out loud, but then I realized mine is a woman and she probably needs someone just like me to manage her money. I'll definitely add her to my prospecting list. Her office might have some nice retirement stuff too. Keep 'em comin"

Jan 18, 2010 1:25 pm

ob/gyn, female primary care physicians, divorce lawyers, Curves (and other female focused gyms), Weight Watchers offices, female CPA's, female real estate agents, child care facilities (if you are targeting younger females), YMCA (weekday mornings), partner with a successful MLM salesperson (Avon, Marykay, etc.) to do some joint seminars.


Women's networking groups are a complete waste.  They are all female professionals trying to sell to other females.  You can do a little networking with other professionals, maybe start a few good relationships.  But for the most part you will find real estate agents and Arbonne saleswomen.  And they can be very catty.
Jan 18, 2010 2:00 pm
Shark:

Boys,boys,boys - you do crack me up, but you do make my point about how a woman (especially a fat one or recently divorced one!) might feel more comfortable with a female financial advisor. The ob/gyn comment had me laughing out loud, but then I realized mine is a woman and she probably needs someone just like me to manage her money. I'll definitely add her to my prospecting list. Her office might have some nice retirement stuff too. Keep 'em comin"



Actually, recently divorced women feel more comfortable with a young, virile and handsome men.  Witness the lady who just left my office. 

Jan 18, 2010 2:23 pm

Shark, I didn't know you were a female... I could see a female pulling off the "Tupperware party" type event for financial planning. Wouldn't work and would be quite awkward if a man tried that.

 
Here's an angle: The stay at home mom doesn't know anything about the family finances and worries about them, maybe the  couple even fights about finances. You make friends with the wife and she "makes" the husband meet with you. I have made this work a few times from doorknocking. In November I brought in a 360k account that the husband was managing online (very poorly) and wrote LI on both of them.
Jan 18, 2010 2:27 pm
shrek:

Shark, I didn't know you were a female... I could see a female pulling off the "Tupperware party" type event for financial planning. Wouldn't work and would be quite awkward if a man tried that.

 
Here's an angle: The stay at home mom doesn't know anything about the family finances and worries about them, maybe the  couple even fights about finances. You make friends with the wife and she "makes" the husband meet with you. I have made this work a few times from doorknocking. In November I brought in a 360k account that the husband was managing online (very poorly) and wrote LI on both of them.



This isn't always the case.  Often, the woman will know more about the family finances than the man.  He might be on an "allowance".