Competitors are jumping firms...how to capitalize?

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Apr 27, 2012 3:29 pm

I know of a couple of advisors in my communty (>30,000 pop'n) who are going to be jumping ship to a new firm soon.
They'll be incommunado with their book for 2 weeks while their registration transfers to the new firm.
I'm thinking of creative ways to capitalize on the opportunity, as matt oechsli says 75% of clients are willing to consider making a change.
I thought a weeks worth of newspaper ads or radio spots specifically targetting these types of clients and hoped some of you would share some opinions on the matter.
These forums have provided some good food for thought because of the quality of contributors.

thanks.

Apr 28, 2012 8:18 am

They won't be incommunicado for two weeks.

Apr 28, 2012 11:34 am

no, not officially.

i'm in canada, where it takes a week or two for an advisors registration to transfer between firms.

also its gonna take them a month to repaper their clients to the new firm.

Apr 28, 2012 3:29 pm

I'm assuming you're new.  Your premise seems rather naive.

Unless you can prove the new firm is owned by Bernie Madoff or John Corzine, what could you possibly put in an ad or radio spot to make clients change their mind?

These client have an actual relationship with the current advisors.  And your ad will break that?

Seems naive.

Amber

Aug 13, 2012 2:28 pm

On the constructive criticism side. Why not focus on finding new prospects instead of trying to take clients from former colleagues? Just a thought?