Cold Calling vs. Door Knocking

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Mar 22, 2006 9:51 pm

I am with Jones and new to the industry. I am currently door knocking, and have gotten some positive results. My questions are how much more efficient is cold calling vs door knocking or vice versa? Also, do any other firms door knock and if so what advice can you give on the process? Thanks in advance.

Mar 22, 2006 11:32 pm

Check with your local Fuller Brush salesman...he might be able to give you a few good tips!

Mar 23, 2006 1:05 am

Fuller Brush?


What?  A Kirby vacuum cleaner isn't good enough for you?

Mar 23, 2006 11:54 pm
Dewey Cheatham:

Fuller Brush?


What?  A Kirby vacuum cleaner isn't good enough for you?



Kirby RAWKS!  Can I get a Rainbow air filtration system to go with it?

Mar 24, 2006 10:02 am

om_nupe,


I've done both.  IMO it is harder to be rude to someone in person.  Most people need help with their finances, they just don't realize it.  A big part of your job is to enlighten them to what value a FA (or IR) can bring into their lives.


One tip I will offer, have 2 good ideas when you go out.  It could be a timely stock, or even a CD.  (I know this will draw alot of critizism, but sometimes you have to sell them what they want, to earn their trust before you can sell them what they need.)


Knock 'em dead.

Mar 24, 2006 12:06 pm
Mar 25, 2006 12:38 am

I started with Jones two years ago new to the industry as well. My best clients have come from door knocking.  It is a numbers game and there is no short cut to be successful.  It does speed up the process of turning a quality prospect into a client.  It is true sometimes you feel like a Fuller Brush salesman.  Deal with it.  Just keep doing what Jones tells you to do.  I find the best hours to door knock are from 8:30 - 10:30am and from 4:30 - dark, I am going to start cold calling from about 6:30 - 8:30 pm to get some extra contacts. 

Mar 25, 2006 8:09 am

jones people,


Just remember to dress differently than the "johos"

Mar 25, 2006 5:33 pm

louis,


when you say the best time to door knock is from 8:30-10:30am, is that in reference to businesses only? i've never door knocked residentials that early.

Mar 26, 2006 12:55 am

om_nupe,


residentials, i have not doorknocked businesses yet

Jan 3, 2017 7:35 am

Door knocking can be super tough if you are expecting instant results and don't have a long-game in mind when deciding its efficiency. We wrote a huge guide to door knocking business door to door, like how the Edward Jones guys do it. We put a tons of scripts and tips for the financial professional in there too. I would like to see what you guys think of it, http://www.leadheroes.com/the-complete-guide-to-door-to-door-cold-knocking/

I apologize if this seems spammy - just wanted to share some information that might help others out, that helped for other professionals.

Mar 10, 2017 1:54 pm

Door knocking is just a way to introduce yourself to people so that when you call they might talk to you.

Nobody is willing to talk much on the doorstep, especially about their finances, but if you call back they will give you a shot over the phone.

It helps big time if you already have an office and a reputation in the community. So, knock on the door and introduce yourself, hopefully the notice your office after that, then you call them. From there you qualify them. The good ones you put in the hopper to keep calling.

Mar 15, 2017 12:13 am

buyandhold wrote:

Door knocking is just a way to introduce yourself to people so that when you call they might talk to you.

Nobody is willing to talk much on the doorstep, especially about their finances, but if you call back they will give you a shot over the phone.

It helps big time if you already have an office and a reputation in the community. So, knock on the door and introduce yourself, hopefully the notice your office after that, then you call them. From there you qualify them. The good ones you put in the hopper to keep calling.

This. Absolutley the right approcach and use of door to door in financial services.

Jet

Mar 27, 2017 4:22 pm

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