Cold Calling Lawyers

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May 28, 2014 12:11 pm

Hi All, 

I have been cold calling for a while, so not a toal rookie to calling. however, i can't seem to get up the balls to call Lawyers. Not sure why. 

Anyone have any tips/advice? 

Any tips on how to actual sell to Lawyers when cold calling would be appreciated too. 

Thanks, SND

May 30, 2014 12:00 am

Hi Smilen’dial,

One simple piece of advice for you is to stop cold calling altogether and work on creating warm call opportunities within your target market.

If you have decided to focus on lawyers as a niche then focus on filling your network with as many attorneys as possible. Get to know what is unique about their business and lifestyles. Craft your message to fit their needs in language that resonates with them.

Lawyers, or any other professional, become much less intimidating when you know that you are bringing value to the table that they will recognize and appreciate.

The first course we released on finservMarketing actually covers target marketing in depth. You might want to check it out.

Feel free to ping me directly if you have any questions or if there are any other topics you want to run by me.