Client Gift As Prospecting Tool?
What are you using for a client appreciation gift this year? Will it cultivate the relationship and potentially generate qualified referrlas?
For more affluent clients it should certainly be a quality gift that is long-lasting, high-exposure, personally relevant, unexpected, and easily shared. It ideally not only serves as a "thank you for your business", but a well-thought client and prospect cultivation solution.
gift basket from high end restaurant in my area. Restaurant is very well known, the presentation is beautiful, and it's the perfect price for someone who has to get over 300 like myself. It costs me a couple thousand, but well worth it because it ties me in with all my clients. Haven't gotten referrals off that move specifically, but I've got to imagine they mention it to family and friends so it may lead to something down the road.
But to answer your question, I use it for the "tie in"/cultivation aspect with the client (who doesn't appreciate a thoughtful gift?) and it workd stupendously. I have to imagine that helps with referrals eventually, but I haven't seen a DIRECT correlation between the gift and referrals.
I think sending personalized gifts to clients who remain loyal to you and help generate referrals should be a key way of showing your appreciation and cementing those relationships further. Its a very important gesture to present any kind of kindness to someone.
For appreciation of your regular or loyal client, you can provide some extra bonus and according to their need money saving concepts. It is best technique to strong relationship.