Calling Business Owners and Striking Out

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Jun 15, 2012 8:05 am


I've had really bad luck dialing business owners. I haven't gotten anywhere after a whole heep of dials. Do you guys have any tips? It seems that for a small business owner any excess cash they have they want to put back into their business and especially with the economy the way it is now they want to sit on it. I'm thinking about dropping small business and sticking with residentials or moving to small plans because I know their accountant is telling them to start a SEP

Jun 15, 2012 9:22 pm

You have to start relationships somewhere. First - you say you have called a heap. How many is a heap? 100 - 10,000? If it's not measurable - how can you say it's not working?
Second - every once in a while, you're going to hit someone who says they are thinking of selling. HELLO? Liquidity event. If you stop calling, you simply aren't opening doors. Call anyone - call everyone. Pick up rocks and look under them. If nothing is there, tape your business card under it so the next guy who comes looking can call you if he wants to. You've made other posts - calling to specialists/doctors. etc. Call everyone. Don't stop. Recognize that it takes a lot of time and effort to gain traction. More than you ever imagined. Don't play the blame the game. . You don't know yet what you are talking about (with all due respect, dude - calling works, your attitude right now doesn't). Be consistent, track your numbers and you'll see that over time, pound for pound - nothing brings in more business.

Jun 17, 2012 8:27 am

Did I say calling doesn't work? Did I say I was going to stop calling. I am having good success with residentials. I'm looking for advice on how to preform better with small businesses. I call businesses 4 hours a day, and I call residential 4 hours a day. I average about 40 dials an hour.

Jun 17, 2012 12:28 pm

Business owners are different. Do not try to sell to them over the phone on first contact. Goal on first call is to get a meeting - in person if possible, on the phone if not, when it is convenient for them. You need a business centric value proposition, do you have one?

Jun 17, 2012 8:10 pm
borei:

Business owners are different. Do not try to sell to them over the phone on first contact. Goal on first call is to get a meeting - in person if possible, on the phone if not, when it is convenient for them. You need a business centric value proposition, do you have one?

Consistant, dependable, safe cash flow.I'm trying to get in via FI.

Jun 18, 2012 11:34 pm
Ulairi:


I've had really bad luck dialing business owners. I haven't gotten anywhere after a whole heep of dials. Do you guys have any tips? It seems that for a small business owner any excess cash they have they want to put back into their business and especially with the economy the way it is now they want to sit on it. I'm thinking about dropping small business and sticking with residentials or moving to small plans because I know their accountant is telling them to start a SEP

Find the ones that DO have money to move. Business owners come in all shapes and sizes. Don't spend time on business onwers that can't or not willing.

Jun 24, 2012 11:57 pm

"Find the ones that DO have money to move."

Start at: http://freeerisa.benefitspro.com/

Jun 25, 2012 11:03 am

I've been calling. It's harder than residentials but I have to keep at it until I get some clients. I was out all last week getting my insurance stuff done and I'm out wed afternoon and through next week for vacation/moving. I'll start fresh the following Monday and will kill it this summer.

Jan 10, 2013 5:59 am

Remember at all times to speak politely and clearly, and to avoid slang. The caller should be able to understand every word that is said on the phone call. Slang is unprofessional and creates a bad first impression. Thanks.
Regards,
vending business