Bill Good Marketing System

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Jul 11, 2005 11:06 pm

Any thoughts or experience with Bill Good's Gorilla Marketing

System. I'm considering it but with the price tag I want to make

sure I do my due diligence.



Any comments are appreciated!

Jul 13, 2005 2:58 pm

I'm not using the Bill Good system, but have completely checked it out. What it is primarily, is a mailing contact system(Bill will disagree). The system depends upon a high volume of mail going out the door monthly. The system is turn key in that BG has incorporated a contact management system into his product.


The upside of this system is that's nailed the mail prospecting channel. If this is the way you want to go then BG is a tough act to beat. The letters library is tried and true. The system tells you what letters to send or campaign to use and gives you the ability to follow it up. Additionally Bill himself is a fantastic resource. Through his industry contacts he really has his hand on the pulse of our industry. If you want to know what's working today BG is the go to guy.


There is a downside to the system. First it's dependant on large volume mailings. Mail costs money and that dough is coming out of your pocket. To make it work figure 5000 pieces a month as a minimum. Additionally, you really can't do the system alone. You're going to need help in the form of a computer operator, sales and/or service assistant, all of whom have to be trained. Bill recommends both a sales and service assistant. The intial cost of the system covers six months of online support. From there you have to ante up again for continued support. Wives or other significant others can be employed in the beginning to get things going on the cheap. The letters all have to be vetted by your compliance department which may or may not approve. And you're going to need space for all this.


The system by itself won't make you successful. The work habits it embraces, hourly,daily,weekly and monthly will make you successful. That reason alone makes it worth the cost. It forces you to work and focuses you on what you need to be doing. Of course you don't need to spend thousands to develope successful work habits, you can do the same thing on your own. It's the contacts that makes the money, not the system you use to make the contacts.


For me, at the time, my manager said he would not support a mass mail campaign, even though it would cost him nothing. Additionally I managed to get a hold of a few of the BG letters and sent them to my compliance department. What came back was so butchered by some compliance hack that it completely lost it's effectiveness. That ended my investigation into the BG system. Since then I've moved to another firm and may reconsider the system.

Jul 29, 2005 2:24 pm

i worked with a guy that 'grew up' on the system.  from where i left off on it, it was very mail.cold call dependant.  it that's the path you like, dive in.

Aug 9, 2005 11:16 am

Doesn't anyone know the few beginning steps of designing a Campaign Task? It is imperative that I figure this out. One bad thing about the system is that after paying all of this money for it, they still want more money just for you to ask a question.

Aug 9, 2005 1:15 pm

you can ask questions in their on-line chat room

Aug 10, 2005 8:39 am

I do not have access to the Bill Good chat rooms because I do not have the additional support. Does anyone know how to retrieve software information without support. Particularly software info on campaign tasks?

Aug 10, 2005 9:35 pm

How is the system working for your Pamglyons? Would you recommend

it? Has it brought you business?

Aug 15, 2005 12:38 pm

I've used B G M for about 3 years. The inndies who were doing well with it had over $500k in production.


You really need that type of production to pay for the things you are going to need :


STAFF 


MAILINGS


SEMINARS (they moved away from cold calling) 


They are a great bunch of guys but they don't tell you that the cost of their piece is about 10% of what they expect you to spend to make their system work.  So if you are having a tough time plunking down the money for their piece better take a pass.





Mar 24, 2011 1:13 am

Nixer, what is your favorite topping on the Top Ramen you eat each and every day?