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Best Businesses to cold walk

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Oct 28, 2009 2:40 am

So when the Jones people told me I had to knock on doors all day, all  I could think of was reasons why I shouldn’t do it.

Now that my new BOM at MSSB doesn’t believe in cold walking, I want to do it just to prove him wrong.  It’s pretty ridiculous to claim it doesn’t work… given that Jones built a firm off of the concept.

Anyway, when I did my practice cold-walking with Jones a while back, I hated the residential walking, but actually had a really great time calling on the businesses.  I went to 20 businesses in just a couple hours and had a 100% contact rate… it’s funny how business people tend to be at work during business hours.

Since now I have zero restrictions on where I walk (I’m sure I will be the only guy at MSSB who does this), I can focus on specific business types that seem to be the most productive.

So far, I saw good potential (both directly and for referrals) at high-end florists, expensive hair salons, and dry cleaners.  I didn’t feel my time was as well spent at 7-Eleven or the dollar video store (although, perhaps the Millionaire Next Door hangs out here). 

I was also thinking about auto-dealerships and jewelry stores.

Does anybody have any suggestions on business types that tend to be more productive?

Oct 28, 2009 2:58 am

Get a 5500 list.

Oct 28, 2009 9:34 am

I do business cold walking.  When you walk out of your next appointment, turn left.  Go into the first business.  Leave that business, turn left.  Go into that business.  Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.Leave that business, turn left.  Go into that business.

Oct 28, 2009 12:40 pm

Awesome…

Oct 28, 2009 9:23 pm
MBA2FA:

So when the Jones people told me I had to knock on doors all day, all  I could think of was reasons why I shouldn’t do it.

Now that my new BOM at MSSB doesn’t believe in cold walking, I want to do it just to prove him wrong.  It’s pretty ridiculous to claim it doesn’t work… given that Jones built a firm off of the concept.

Anyway, when I did my practice cold-walking with Jones a while back, I hated the residential walking, but actually had a really great time calling on the businesses.  I went to 20 businesses in just a couple hours and had a 100% contact rate… it’s funny how business people tend to be at work during business hours.

Since now I have zero restrictions on where I walk (I’m sure I will be the only guy at MSSB who does this), I can focus on specific business types that seem to be the most productive.

So far, I saw good potential (both directly and for referrals) at high-end florists, expensive hair salons, and dry cleaners.  I didn’t feel my time was as well spent at 7-Eleven or the dollar video store (although, perhaps the Millionaire Next Door hangs out here). 

I was also thinking about auto-dealerships and jewelry stores.

Does anybody have any suggestions on business types that tend to be more productive?

  Is this a joke????  Florists, Hair Salons and Dry Cleaners?  How about you just ask drug dealers if they need a way to launder some money???  You may find some diamonds in the rough with those businesses, but more often than not you'll find some heavily bankrupt owners operating a fledgling business.    I am not even sure your posts are real.  They are definitely funny, but I think you have got to be kidding.
Oct 29, 2009 12:38 am

My best client own 12 dry cleaners…and some washing machine places… Cash cow…

Oct 29, 2009 12:44 am

Florists, hair dressers, and dry cleaners are actually great businesses if you are looking for owners with cash.  NewbieFA, maybe they are just trying to get rid of you.

Oct 29, 2009 12:48 am

Our local florists husband is a huge producer with MSSB…But I think he spends more time at the flower shop with his wife trying to  launch it than he does at the office(if only i could get his client list )

Oct 29, 2009 12:56 am

[quote=Squash1]Our local florists husband is a huge producer with MSSB…But I think he spends more time at the flower shop with his wife trying to  launch it than he does at the office(if only i could get his client list )[/quote]

Usually prospecting works, might be too much work for a 1 man operation though.

Oct 29, 2009 1:01 am

Oh i forgot since I don’t have a BOA… man how long have you been holding onto that one…

  Just remember you have to produce twice what i do to get the same amount of money...
Oct 29, 2009 1:04 am
voltmoie:

[quote=Squash1]Our local florists husband is a huge producer with MSSB…But I think he spends more time at the flower shop with his wife trying to  launch it than he does at the office(if only i could get his client list )[/quote]

Usually prospecting works, might be too much work for a 1 man operation though.

  Isn't everyone a 1 man operation?
Oct 29, 2009 1:06 am

Don’t break a sweat there squishy! Prospecting is tough work for a one man shop.  You might miss the mailman if you are out of the office.

Oct 29, 2009 1:34 am

Why do I care if I miss the mailman(fyi, all the mail gets delivered to the box in my building… oh yeah a professional building, you don’t know about that… tell the subway guy I will be by at noon to pick up my $5 footlong)

Oct 29, 2009 1:45 am

[quote=Squash1]Why do I care if I miss the mailman(fyi, all the mail gets delivered to the box in my building… oh yeah a professional building, you don’t know about that… tell the subway guy I will be by at noon to pick up my $5 footlong)[/quote]

You mean your 300 sqft “executive suite” right?  Make sure and see if the other 10 FAs, recruiters, and insurance guys want Subway as well.

Hopefully the fat Amway lady in your building will be done with the communal fax machine soon so you can fax your order in.

Oct 29, 2009 2:03 am

you two girls can knock it off now… 300 sqft isn’t a bad sized office…But think and edj looks nicer.

Oct 29, 2009 2:08 am

[quote=henrybar]you two girls can knock it off now… 300 sqft isn’t a bad sized office…But think and edj looks nicer.[/quote]

Alright, plus squishy is probably down the hall in his “professional building” trying to reserve the conference room - hopefully Still@jones didn’t get there first.

Oct 29, 2009 2:11 am

Not to knock on your “professional building” but we are also in one and their are 2 conference rooms(very nice) on each floor. Better than not having one.

Oct 29, 2009 2:18 am

Volt are we really picking on indies for about the swag offices you and I aren’t even in yet? Let’s not kid ourselves there’s a reason there are no Jones offices in downtown manhattan.

Oct 29, 2009 2:25 am

[quote=fa09]Volt are we really picking on indies for about the swag offices you and I aren’t even in yet? Let’s not kid ourselves there’s a reason there are no Jones offices in downtown manhattan.[/quote]

I’ve never said anything about myself.  I have a legacy office and work out my house most of the time.  Squishy acts as though he’s running a big business however. Don’t rant about my model and I won’t remind him about his.  He is a one man company running game out of an office that the furniture is provided.  His home office is the communal crapper that the fat consultant stinks up at 9am every morning.




Oct 29, 2009 2:40 am

But don’t those indy guys make like 110% payouts? I can’t WAIT to get to that level!