Another Seminar Question

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May 4, 2010 2:04 pm

I've been in production for a little bit now and while the bulk of my prospecting has been cold calling, I want seminars to play a bigger role in my practice.  I am working with a Senior Partner and we have put on a couple of seminars for his clients who have brought guests that met our criteria.  While that has proved beneficial, we are looking to step beyond his current book. 

What have people been doing for putting on seminars?  Have you been mass mailing, or cold calling for invites?  I have looked into associations that already have events and been asking if I could sponsor and talk.  While this has given me a little headway most people are turned off by the idea.  I'm just curious to hear what others are doing and how they are getting prospectives in the door.  Thanks.

May 4, 2010 8:47 pm

I use the newspaper for prospect seminars and invites for client seminars. 

May 6, 2010 3:18 am

To be successful getting off the ground, you need:

1. a defined niche (more than three ends up being a ineffective shot gun approach)

2. a targeted marketing strategy, using client referrals, strategic alliances and centers of influence

3. a detailed plan to utilize the appropriate tools in your marketing mix

To do this, you should have a detailed marketing/sales calendar and you should be monitoring your results to see where your return on your time, energy and expenses is best paying off. With the calendar, your tracking will allow you to be smarter about your marketing resource decisions year over year.

Mike Byrnes, President
Byrnes Consulting, LLC
http://byrnesconsulting.com/
Twitter: ByrnesConsultin

May 6, 2010 1:23 pm

[quote=ByrnesConsulting]

To be successful getting off the ground, you need:

1. a defined niche (more than three ends up being a ineffective shot gun approach)

2. a targeted marketing strategy, using client referrals, strategic alliances and centers of influence

3. a detailed plan to utilize the appropriate tools in your marketing mix

To do this, you should have a detailed marketing/sales calendar and you should be monitoring your results to see where your return on your time, energy and expenses is best paying off. With the calendar, your tracking will allow you to be smarter about your marketing resource decisions year over year.

Mike Byrnes, President
Byrnes Consulting, LLC
http://byrnesconsulting.com/
Twitter: ByrnesConsultin

[/quote]

You are perfect for consulting.. A lot of fluff and theory.. no meat, no experience... I would pay Bond Guy(someone who actually does the business) vs some Marketing guy with a MBA..

May 6, 2010 1:42 pm

Byrnes, you have shined a light on my practice.  Thank you for all that you do and pitch.  I will without a doubt dole out lumps of cash for your genius.

May 6, 2010 1:45 pm

Here is my step-by-step approach to land new clients.

1-Forget actually talking to people.

2-Find a forum, any forum

3-Post shit that means nothing

4-Add your website address and twitter account

5-Sit back and put your feet on the desk

6-Watch the clients roll in

7-All your hardwork pays off..You're Rich

May 6, 2010 1:49 pm

Agreed.  I have found that this business does not require making too many connections.  I handed out 10 cards, and expect them to spread amonst people like a web and magically referrals will pop in twice day so I meet my appt. quota.