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Upon my recent registration, I am going to send out a letter
to family and friends just announcing that I am registered and legally allowed
to do work with them. I figured my market segmentation should be family and
friends because I have already established trust and can use them as an initiate
stepping stone into my career. The
reasoning behind an announcement letter compared to marketing letter is that it
is informal and not pushy, which would create uncomfortable situations between
my friends and I. Consequently, I was wondering if I could get thoughts or
suggestions on where to begin with this letter and if anybody has a roughly
generic letter to base mine on. Thank you.
Terrible idea, you may thinking it comes across as an "announcement" letter, but it will come across as marketing, and bad marketing. I think it would be easier and more respectful to pick up the phone and call them(no DNC you know them) and then they won't get some canned letter in the mail
try this instead -- go somefancy printer that does wedding invits. Write your announcement so it reads like "Mr. Smith has joined our firm in the dynatic trust ILT department" blah blah.
Then send that out if you think the phone is too "Hewllo Uncle George, this is Marky Mark" "Hey guess what, no I didn;t break my ancle falling outta the apple tree again, I'm now a financial advisor -- I have a piece of paper that....Uncle George...?"