LTC - Impoverishing spouse
LTCi shouldn't be about covering ALL the costs of LTC (if it was, nobody would ever buy it--as you've noticed, it gets prohibitively expensive).
Try running quotes at $100-150 a day w/ a compound adjustment, and monthly benefits. Lifetime policies have nearly been priced out of many of my clients tolerance levels (as opposed to a few years ago). I run 3-5 year policies for all new clients.
Just had my 2nd client start receiving benefits yesterday. After the 1rst one had a stroke and started collecting due to mental impairment (while living at home), I became a big advocate. Now, after the 2nd one...I'm a fanatic about it.
It's good for them that you were there to have those tough conversations with them. You are going to sell a TON of LTC going forward. Your passion on the subject will show through to your prospects.