Q2 earnings

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Jul 17, 2007 12:28 pm

Local newspaper wants me to call him and give my opinion on Q2 earnings. What should I tell him? Blue horse shoe loves anacot steel? Tell him everyone made earings and to stick with your asset allocation model?


Anyone get calls like this and how do you go about handling it?


FYI - I am a CFP however individual securities are not my bread and butter.


Thanks.

Jul 17, 2007 7:41 pm

Earnings of what?  If the whole market say some up some down what else do you want to talk about how about something sexy like CAPM ?

Jul 17, 2007 8:09 pm

Don't pass up an opportunity to speak with the local media. Call your compliance department and ask them what you're allowed to say. Then, whatever your answer (earnings are bad / earnings are good), frame you response so that it's directed toward your target market.


For example, if your target market is retirees, what you could say is: "earnings are bad and what that means to those who are retired or are nearing retirement is...." Maybe a retiree reading/hearing your remarks will then associate you with being an expert with retirement investing.


But whatever you do, don't blow off the media. That's free advertising for you and (if it's reputable media) it will help build your credibility with its subscribers. Even if it only has a small list of subscribers, someone higher up the media foodchain always reads/listens to small media and you might catch their eye. Before you know it, CNBC is calling you to do a 60-second spot.

Jul 17, 2007 8:31 pm

Tell them, "Bo-Bo-Bo-Bo-BooYah!"...that really works with the media.

Jul 17, 2007 10:05 pm
WiAdvisor:

Local newspaper wants me to call him and give my opinion on Q2 earnings. What should I tell him? Blue horse shoe loves anacot steel? Tell him everyone made earings and to stick with your asset allocation model?


Anyone get calls like this and how do you go about handling it?


FYI - I am a CFP however individual securities are not my bread and butter.


Thanks.




Tell him that you spent years studying and several days taking a test that qualifies you to sell plans, but not to answer his question.

Jul 17, 2007 11:26 pm
WiAdvisor:

Local newspaper wants me to call him and give my opinion on Q2 earnings. What should I tell him? Blue horse shoe loves anacot steel? Tell him everyone made earings and to stick with your asset allocation model?


Anyone get calls like this and how do you go about handling it?


FYI - I am a CFP however individual securities are not my bread and butter.


Thanks.



If you're a CFP, tell them that you don't know anything. It will be the truth. Refer them to that retard, John Olsen, over on financial planning.com. He's an expert at all sorts of things that he knows nothing about.

Jul 18, 2007 9:26 am

Bobby, how many financial sites do you post on?

Jul 18, 2007 9:38 am
BankFC:

Bobby, how many financial sites do you post on?


It's hard to say. Probably about one.

Jul 18, 2007 9:58 am
Ferris Bueller:

Tell him that you spent years studying and several days taking
a test that qualifies you to sell plans, but not to answer his question.





These kinds of questions are pure fluff. Tell him that "earnings are
varying depending on company and sector, without any discernable
pattern at this time. It is clearly a stockpickers market."



Eitherway, your goal is to get quoted in the media.


Jul 18, 2007 10:21 am

Doesn't matter what you say, just make sure they spell your name correctly.