I did some traveling today to see a client. On my way through a residential area, I saw an EDJ sign (a nice one), in front of a ranch-style, 3 bedroom house. Is this a new direction (in offices) for EDJ? No more strip mall offices? Or simply a broker who couldn't meet his/her account quota to open an office?
In areas where commercial property is slim to non-existent (mainly
smaller midwestern towns) they will often renovate a house into an
office space. In my 50 mile radius this is not as uncommon as one
I've never seen that, but I do have a nominee for the ugliest EDJ office, which is in a smaller town a few miles from me...it's a converted filling station...complete with overhead garage bay doors freshly painted green...
"Mr. Prospect, if you'll roll over that 401(K), I'll throw in a free oil change and tire rotation!"
In my area, the Jiffylube guys stand on the side of the road holding signs offering discounts to the next person who drives in.
Now what's next, some guy in a suit carrying a sign, "Invest Here!". Do the passing cars count as daily "contacts"?
Sorry, I just had a brainstorm moment! You know how some realtors employ low-powered radio transmissions to advertise a home for sell? C'mon, you know, you drive up to the house, a sign out front says tune your radio to 92.1 FM to learn about the features of this house. And the radio broadcasts square footage, # of bedrooms, etc.
Now, hold on for the idea, wait for it, wait for it...
What if we had that same kind of broadcast for our office?
Imagine people driving by and getting your own personal message or market updates or....
Now, because I can't think of everything, I'll be entertaining ideas for the script I can use. Remember, I gave you the idea, now you give me the substance.
Geesh, my genius is hard to contain, sometimes!!