CNBC and Fox Competing

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Dec 14, 2006 11:54 pm

I read today, I can't remember what mag. but, that CNBC's median income
and net worth of their audience was $184,000 and $1.6 mm. Also, that
Murdoch and Fox is going to launch a competing channel sometime next
year. That should be very interesting. Advertising is crucial on CNBC
b/c it is the most affluent audience in TV land. The avg. age is
between 25-54. 

Dec 15, 2006 1:17 am

Actually understand that the Fox Business channel would be a joint partnership with the Wall St Journal.  Very excited to see that format.  So tired of the pompus and clueless on CNBC (yes that means you Mark Haines and Bob Pisani)

Dec 15, 2006 1:20 am
dividends:

Actually understand that the Fox Business channel would be a joint partnership with the Wall St Journal.  Very excited to see that format.  So tired of the pompus and clueless on CNBC (yes that means you Mark Haines and Bob Pisani)



Are you sure about that?  I think CNBC already has a pretty strong relationship with the WSJ.

Dec 15, 2006 7:14 am

That would be interesting. I couldn't care less about Bob and Mark, but
Erin Burnette is ridicously gorgeous to me. She used to work for
Goldman Sachs and she is only 30, wow. Sometimes, I daydream that I'm
on there and have 450AUM and am giving my outlook on the fed or
whatever and talking with her. Then I take her to lunch in my 911
Cabriolet s, that I just picked up the week before with my 250k bonus.
Hey, a boy can dream.

Dec 15, 2006 8:00 am
dividends:

Actually understand that the Fox Business channel would be a joint partnership with the Wall St Journal.  Very excited to see that format.  So tired of the pompus and clueless on CNBC (yes that means you Mark Haines and Bob Pisani)



Financial shows are the blind leading the blind.  In my 15 years as a trader, I never met one single professional who sought financial insight or advice from the media.

Dec 15, 2006 8:45 am
mktsystms:
dividends:

Actually understand that the Fox Business channel would

be a joint partnership with the Wall St Journal. Very excited to see that

format. So tired of the pompus and clueless on CNBC (yes that means you

Mark Haines and Bob Pisani)

Financial shows are the blind leading

the blind. In my 15 years as a trader, I never met one single professional

who sought financial insight or advice from the media.





Amen.



The talking heads are like weathermen. The only thing they're good for is to

tell us why they were wrong yesterday.

Dec 15, 2006 9:35 am

"Advertising is crucial on CNBC b/c it is the most affluent audience in TV land. The avg. age is between 25-54. "


I always wondered then, Why are so many of their ads about debt councillors and the like (they used to run the 125% of equity mortgage all of the time, which was when I started to wonder why all these people who were so affluent needed these bailouts.)


Mr. A 

Dec 15, 2006 10:23 am
mktsystms:
dividends:

Actually understand that the Fox Business channel would be a joint partnership with the Wall St Journal.  Very excited to see that format.  So tired of the pompus and clueless on CNBC (yes that means you Mark Haines and Bob Pisani)



Financial shows are the blind leading the blind.  In my 15 years as a trader, I never met one single professional who sought financial insight or advice from the media.


Yet, we need to be watching them if only to be aware of what kinds of crap they are feeding our clients   

Dec 15, 2006 10:42 am

Hmmmm, I've watched very little of that stuff since I started in the business and haven't missed it.  I have one or two good clients who do watch a lot but it doesn't seem to be a big deal.  And I actually watched quite a bit of CNBC before I was in the business....I also read a lot so I guess I wasn't goofy enough to worry about the "market action" or the day's "winners and losers."  I love when any news outlets say, "Investors will be watching _______ today."  If they said traders, that'd be OK, but investors don't worry about any one day's news.

Dec 15, 2006 6:28 pm

I bet a big chunk of CNBC's audience is mostly the same folks who buy get rich quick books.



There is some useful info there and I wouldn't be suprised many affluent people do watch but I bet they listen lightly when they talk about what to buy now..

Dec 15, 2006 9:59 pm

bankrep I agree, well put

Dec 16, 2006 1:55 am

For sure on Erin. I have a thing for Becky Quick too. It makes every day worth going to the office!

Dec 17, 2006 4:43 am
mktsystms:
dividends:

Actually understand that the Fox
Business channel would be a joint partnership with the Wall St
Journal.  Very excited to see that format.  So tired of the
pompus and clueless on CNBC (yes that means you Mark Haines and Bob
Pisani)



Financial
shows are the blind leading the blind.  In my 15 years as a
trader, I never met one single professional who sought financial
insight or advice from the media.





Sad thing is that it would be great to get believer in Jim cramer to have an account with you. A self-churning account.


Dec 17, 2006 4:46 am
bankrep1:

I bet a big chunk of CNBC's audience is mostly the same folks who buy get rich quick books.



There is some useful info there and I wouldn't be suprised many
affluent people do watch but I bet they listen lightly when they talk
about what to buy now..





It's financial porn, most people are too lazy to be active traders and get burned out quick if they try it.



That said, its sort of scary when you think about how many people have read "Rich Dad" and other similar nonsense.



Does anyone here have any books they like to give to clients?

Dec 17, 2006 1:41 pm

I have been looking for a good book to give to one of my good clients son, any suggestions? I thought about the richest man in babylon, but I wanted to pair it with something that introduces what a mutual fund is etc..

Dec 17, 2006 5:37 pm

The problem is that too many of the good books are about doing it yourself.



Someone should write a book that is intended for the context of working
with an advisor vs "Now I have an etrade account, how do I avoid
cutting my hands off."


Dec 17, 2006 5:41 pm

What I do, bank rep is give people a book made up of my own material that discusses the key points.



http://www.americancentury.com/workshop/getting_started.js p



http://www.americancentury.com/workshop/strategies.jsp



Is good starting place for ideas on what to write about.

Dec 19, 2006 4:22 pm

nick murray-simple wealth, inevitable wealth. Pro-advisor all the way. Good basics.

Dec 19, 2006 4:37 pm

What about One Up One Wall Street ?


Lynch may explain what to look for, but IIRC he doesn't preach the "Go it alone" gospel.


Mr. A