Average production per deposit base?

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Apr 23, 2009 6:45 pm

What have people's experience been regarding production levels as related to the deposit base of a bank or credit union they're associated with? I'm looking at partnering with a CU with 100MM base and just want to know a ball park production range to expect from this source, or benchmark to base performance from.

Apr 23, 2009 9:50 pm

Not at a bank, but from what I have heard, the assets don't necessarily matter. What matters is the Liquid Net Investable Assets in the area. WHY? Because half the clients with deposits at the bank have a $10K cash balance at the bank and 400K in their 401K at work. You get their OTHER money, not their bank money. YOU have to ferret that stuff out.

Apr 24, 2009 8:31 pm
B24:

Not at a bank, but from what I have heard, the assets don't necessarily matter. What matters is the Liquid Net Investable Assets in the area. WHY? Because half the clients with deposits at the bank have a $10K cash balance at the bank and 400K in their 401K at work. You get their OTHER money, not their bank money. YOU have to ferret that stuff out.

 
Well put.  You aren't going to turn many bank deposits into investments, but what you can do is use the banking/credit union relationship as a foundation of trust while introducing them to the services you provide as a ( insert value statement here.)