ML interview - business plan help!

Apr 3, 2007 3:30 pm

I have a second interview at Merrill Lynch and have been asked to develop a business plan involving how I plan to build a client base - who I will target, how I'll reach them and convince them to become ML clients, etc.

I've been brainstorming on this business plan for a few days now, and was wondering if it's important to keep it only to targeting hnw people - for example, there's a huge (and continually renewing) population of college students in the town where I'm aplying who should absolutely begin to think about investing and saving for retirement etc, but the majority won't have very much money to invest (some would be able to get money from parents, and I knew several while at Cornell who had started their own businesses and were doing very well financially already).  Since I am relatively young, I feel like it's a niche I could really connect with, but I'm not sure if it would be frowned upon as a buisness plan because it won't be bringing in hnw individuals (although one could argue that if you get them started early with Merrill, they'll stay a Merrill customer for life as they go out and get jobs and become wealthier).

If I should focus only on finding hnw people to target, does anyone have any helpful strategies to go about reaching these people when I have to overcome both my age and the fact that I'm a woman?

Apr 3, 2007 4:07 pm

Kap, You know this answer. 

I am 100% certain you will will starve going after college students.  It's not about being comfortable, this is a job of asking uncomfortable questions (in the beginning) to people you hardly know. But learning to communicate to those that make you uncomfortable will bring you wealth in this business.

So ask all your college student friends to name their parents and their parents broker. Did it say Morgan Stanley, Merrill Lynch, Wachovia, or any thing financial. If you don't go after the HNW at Merrill, that guy or gal that seemed extremely nice to you when the toured the ML office will be taking any decent account you've left behind.

Ask the interviewer how much you are expected to bring over. Not as a 40 year old CPA, but as a college graduate fresh to the financial services world. Whatever that number is add 10%-20% and you will be setting the pace in you training group.

Apr 3, 2007 4:08 pm

[quote=kap39]

I have a second interview at Merrill Lynch and have been asked to develop a business plan involving how I plan to build a client base - who I will target, how I'll reach them and convince them to become ML clients, etc.

I've been brainstorming on this business plan for a few days now, and was wondering if it's important to keep it only to targeting hnw people - for example, there's a huge (and continually renewing) population of college students in the town where I'm aplying who should absolutely begin to think about investing and saving for retirement etc, but the majority won't have very much money to invest (some would be able to get money from parents, and I knew several while at Cornell who had started their own businesses and were doing very well financially already).  Since I am relatively young, I feel like it's a niche I could really connect with, but I'm not sure if it would be frowned upon as a buisness plan because it won't be bringing in hnw individuals (although one could argue that if you get them started early with Merrill, they'll stay a Merrill customer for life as they go out and get jobs and become wealthier).

If I should focus only on finding hnw people to target, does anyone have any helpful strategies to go about reaching these people when I have to overcome both my age and the fact that I'm a woman?

[/quote]

Short answer is focus on HNW individuals.  You joined Merrill Lynch.  They have all but put it on their sign that they only wish to deal with accounts above $100,000 and really only households with $250,000 and up.  It's not good or bad, it just how they have decided to do business.  By joining them it is how you have decided to do business, or else you won't be doing business with ML very long.

This will just about eliminate the folks your talking about (even the successful entrepreneurs...either they're money is tied up in the business, or else it should be if its doing so well) so you might as well think about those folks as pro bono.  If you want to help them, fine.  Just don't try to build your business from it.

Apr 3, 2007 5:31 pm

You're right, I knew this answer...maybe was holding out hope that it would work :)

I guess my next question would be - how do I judge which people are potentially HNW and which aren't? Local business owners came to mind as potential prospects, but not all of them are profitable; same with university professors or real estate agents I know.  Is it simply that I can present these groups as potentially HNW even if everyone in them isn't?

Apr 3, 2007 6:43 pm

That is the nature of prospecting. Once you find one, you will find many. This is typical of relationships, we want to be friends with people like us. This is why so many of us work to get referrals.

Bankfc is correct, you have skipped college to go to the NBA. Your funnel at ML eliminates what would be a HNW for an Edward Jones newbie. If you get hired ask some of the successful FA's to send you some of the accounts that they no longer want to service. You can pass them along later, but you might find a gem. As our my old RL at Jones use to say, "Every Dud knows a Stud" 

Apr 3, 2007 7:05 pm

[quote=kap39]

You’re right, I knew this answer…maybe was holding out hope that it would work

I guess my next question would be - how do I judge which people are potentially HNW and which aren't? Local business owners came to mind as potential prospects, but not all of them are profitable; same with university professors or real estate agents I know.  Is it simply that I can present these groups as potentially HNW even if everyone in them isn't?

[/quote]

Kap, you should seriously think about if ML is right for you.

$15M 2nd year target == 60 $250K Accounts == 3.3 New accounts per month (Assuming 18 live months). Opening 3.3 accounts per month isn't hard, but getting 3.3 accounts of the type that ML wants is indeed hard.

If you fail, the odds are you will have very little to show for it.

The odds are very strong that you won't make it. ML is a take a pot of spaghetti, toss it against the wall, and see what sticks, kind of shop.

 
Apr 3, 2007 7:36 pm

From the research I've been doing, I really like ML.  The advisor I've been interviewing with is very friendly, and the branch atmosphere is more "we want to help you succeed" than "sink or swim".

I saw this question somewhere else but don't think it was ever really answered - are the AUM targets adjusted branch by branch? This branch is located in a smaller community with a lower median income...does this change anything?

Apr 3, 2007 7:39 pm

[quote=kap39]

I have a second interview at Merrill Lynch and have been asked to develop a business plan involving how I plan to build a client base - who I will target, how I'll reach them and convince them to become ML clients, etc.

I've been brainstorming on this business plan for a few days now, and was wondering if it's important to keep it only to targeting hnw people - for example, there's a huge (and continually renewing) population of college students in the town where I'm aplying who should absolutely begin to think about investing and saving for retirement etc, but the majority won't have very much money to invest (some would be able to get money from parents, and I knew several while at Cornell who had started their own businesses and were doing very well financially already).  Since I am relatively young, I feel like it's a niche I could really connect with, but I'm not sure if it would be frowned upon as a buisness plan because it won't be bringing in hnw individuals (although one could argue that if you get them started early with Merrill, they'll stay a Merrill customer for life as they go out and get jobs and become wealthier).

If I should focus only on finding hnw people to target, does anyone have any helpful strategies to go about reaching these people when I have to overcome both my age and the fact that I'm a woman?

[/quote]

You can take them if you want them, but remember, ML won't even pay you on revenue generated on accounts under $50K

Apr 3, 2007 9:22 pm

[quote=kap39]From the research I've been doing, I really like ML.  The advisor I've been interviewing with is very friendly, and the branch atmosphere is more "we want to help you succeed" than "sink or swim".

I saw this question somewhere else but don't think it was ever really answered - are the AUM targets adjusted branch by branch? This branch is located in a smaller community with a lower median income...does this change anything? [/quote]

Remember that these folks practice being friendly. If you don't meet production goals, they stop being friendly.  

They have every reason to give you a shot, since when you get fired for non-production the office keeps the scraps.

AUM is $15M by the end of 2 years or you get canned. And given the fairly low payouts, $15M won't generate more than $40,000 in yearly payout. So you really need much more. Figure you want to have at least $25M by year 3.

Apr 3, 2007 9:50 pm

[quote=AllREIT]

[quote=kap39]From the research I've been doing, I really like ML.  The advisor I've been interviewing with is very friendly, and the branch atmosphere is more "we want to help you succeed" than "sink or swim".

I saw this question somewhere else but don't think it was ever really answered - are the AUM targets adjusted branch by branch? This branch is located in a smaller community with a lower median income...does this change anything? [/quote]

Remember that these folks practice being friendly. If you don't meet production goals, they stop being friendly.  

They have every reason to give you a shot, since when you get fired for non-production the office keeps the scraps.

AUM is $15M by the end of 2 years or you get canned. And given the fairly low payouts, $15M won't generate more than $40,000 in yearly payout. So you really need much more. Figure you want to have at least $25M by year 3.

[/quote]

A slight exaggeration on the payout.  $15MM will pay rougly 50-60, assuming it's annuitized (at least $10MM has to be), or at the very least, aren't dead assets.

Apr 4, 2007 1:38 am

[quote=entrylevelFA]

A slight exaggeration on the payout. 
$15MM will pay rougly 50-60, assuming it’s annuitized (at least $10MM
has to be), or at the very least, aren’t dead assets.

[/quote]



Ok, I was assuming 40bp payout, still even for all that work, you have
very little to show for it. And if you don’t catch the brass ring, you
have nothing to show for it.
Apr 4, 2007 4:25 am

I can absolutely not wait til I start seeing all these indy's wiping out.  We'll be reading in the newspaper 85 year old widow woman sues Regular Joe Indy, wins suit Indy out of business.  When the clients start figuring out how little liability protection all these indy's have they will swarm like vulchers.  Then all the little indy's who come on here saying how great life is will be crawling to the front door of the local wirehouse beggin for a paycheck.  It's not a question of will it happen just when will it happen.

Apr 4, 2007 4:45 am

[quote=BullBroker]

I can absolutely not wait til I start seeing all these indy’s wiping out.  We’ll be reading in the newspaper 85 year old widow woman sues Regular Joe Indy, wins suit Indy out of business.  When the clients start figuring out how little liability protection all these indy’s have they will swarm like vulchers.  Then all the little indy’s who come on here saying how great life is will be crawling to the front door of the local wirehouse beggin for a paycheck.  It’s not a question of will it happen just when will it happen.

[/quote]

You have no clue.

A 90% payout leaves me a lot of money to pay attorneys, assuming I ever get haulted into arbitration.  Oh, and by the way we have E&O insurance.

Enjoy your paycheck, your ignorance, and your weekly sales meetings.

You sound like me about 10 years ago, but I never had such poor spelling.

So if it is such a certainty, why hasn’t it happened yet?
Apr 4, 2007 6:52 am

[quote=BullBroker]I can absolutely not wait til I start seeing all
these indy’s wiping out.  We’ll be reading in the newspaper 85
year old widow woman sues Regular Joe Indy, wins suit Indy out of
business.  When the clients start figuring out how little
liability protection all these indy’s have they will swarm like
vulchers.  Then all the little indy’s who come on here saying how
great life is will be crawling to the front door of the local wirehouse
beggin for a paycheck.  It’s not a question of will it happen just
when will it happen. [/quote]



If I could, I would go short on every single ML POA for a 3 year period. 90%+ won’t make it. And those who do make it, have little to show for themselves.



Now if you take a class of new indy’s, these are commited people who
haven’t washed out yet, and who want to continue in this buisness under
less restrictive circumstances. If you think about it, with a 85%
payout you have less incentive to cut corners.



OTH you have an POA with only $14M and 2 months to go …



Again, as Joe said, you have no clue what you are talking about. ML has its own sort of kool-aid.



ML isn’t exactly dying to go to bat for you in NASD Arbitration. If
you get cocked in Arbitration, ML pays a settlement (probably a
fraction of your salary), you get a dirty U-5 and your book gets split
up among the vultures in the office.



It is really in everyone elses best interest that you be tossed out so your estate can be passed on to more deserving people.



BTW: You’ve probably never seen this photo of me (nee <span =“a10bl”>Miguel Abellan) <span =“a10bl”>taking on an overconfident ML POA?

<span =“a10bl” style=“color: rgb(0, 0, 255);”>

http://www.nypost.com/news/2006photos/photo79.htm



BullBroker, you are mighty similar to this character: as your head is also stuck in the sand.

<span =“a10bl”>

<span =“a10bl”>

Apr 4, 2007 11:23 am

[quote=AllREIT][quote=BullBroker]I can absolutely not wait til I start seeing all these indy's wiping out.  We'll be reading in the newspaper 85 year old widow woman sues Regular Joe Indy, wins suit Indy out of business.  When the clients start figuring out how little liability protection all these indy's have they will swarm like vulchers.  Then all the little indy's who come on here saying how great life is will be crawling to the front door of the local wirehouse beggin for a paycheck.  It's not a question of will it happen just when will it happen. [/quote]

If I could, I would go short on every single ML POA for a 3 year period. 90%+ won't make it. And those who do make it, have little to show for themselves.

Now if you take a class of new indy's, these are commited people who haven't washed out yet, and who want to continue in this buisness under less restrictive circumstances. If you think about it, with a 85% payout you have less incentive to cut corners.

OTH you have an POA with only $14M and 2 months to go .....

Again, as Joe said, you have no clue what you are talking about. ML has its own sort of kool-aid.

ML isn't exactly dying to go to bat for you in NASD Arbitration. If you get cocked in Arbitration, ML pays a settlement (probably a fraction of your salary), you get a dirty U-5 and your book gets split up among the vultures in the office.

It is really in everyone elses best interest that you be tossed out so your estate can be passed on to more deserving people.

BTW: You've probably never seen this photo of me (nee Miguel Abellan) taking on an overconfident ML POA?

http://www.nypost.com/news/2006photos/photo79.htm

BullBroker, you are mighty similar to this character: as your head is also stuck in the sand.

[/quote]

What I have to show for it is I was able to raise $15MM in my first two years in the business.  What do you have to show for it as an indy besides a bigger paycheck and no sales meetings?

Apr 4, 2007 12:56 pm

[quote=BullBroker]

I can absolutely not wait til I start seeing all these indy's wiping out.  We'll be reading in the newspaper 85 year old widow woman sues Regular Joe Indy, wins suit Indy out of business.  When the clients start figuring out how little liability protection all these indy's have they will swarm like vulchers.  Then all the little indy's who come on here saying how great life is will be crawling to the front door of the local wirehouse beggin for a paycheck.  It's not a question of will it happen just when will it happen.

[/quote]

You should learn to open your ears and shut your mouth. There is a lot of valuable information and constructive criticism on this forum. It seems like your thin skin is a constant issue for you. My suggestion would be to eat as many of those free wholesaler lunches you were talking about in a previous post. That way when you get fired you will have a little extra weight on you to help you survive on the streets.

Apr 4, 2007 2:43 pm

[quote=12345][quote=BullBroker]

I can absolutely not wait til I start seeing all these indy's wiping out.  We'll be reading in the newspaper 85 year old widow woman sues Regular Joe Indy, wins suit Indy out of business.  When the clients start figuring out how little liability protection all these indy's have they will swarm like vulchers.  Then all the little indy's who come on here saying how great life is will be crawling to the front door of the local wirehouse beggin for a paycheck.  It's not a question of will it happen just when will it happen.

[/quote]

You should learn to open your ears and shut your mouth. There is a lot of valuable information and constructive criticism on this forum. It seems like your thin skin is a constant issue for you. My suggestion would be to eat as many of those free wholesaler lunches you were talking about in a previous post. That way when you get fired you will have a little extra weight on you to help you survive on the streets.

[/quote]



Exactly.  He gets upset when the truth contradicts his preferences...
Apr 4, 2007 3:24 pm

[quote=BullBroker]I can absolutely not wait til I start seeing all these indy's wiping out.  We'll be reading in the newspaper 85 year old widow woman sues Regular Joe Indy, wins suit Indy out of business.  When the clients start figuring out how little liability protection all these indy's have they will swarm like vulchers.  Then all the little indy's who come on here saying how great life is will be crawling to the front door of the local wirehouse beggin for a paycheck.  It's not a question of will it happen just when will it happen. [/quote]

...you've just proven that Jones hasn't cornered the Kool-Aid market.  You need to quit believing everything you're told and learn to think for yourself.  Indy vs. wirehouse has little bearing on whether an advisor stays in business...it's mostly a function of the advisor's competence, ambition, and ethics.  I survived and even significantly grew my business between 2000 and 2002.  How'd you do in that market?

You've got a lot to learn about this business and you'll be better off if you don't try to learn all of it at the feet of your branch manager.

Apr 4, 2007 3:47 pm

[quote=Indyone]

I survived and even significantly grew my business between 2000 and 2002.  How’d you do in that market?


[/quote]

I think he was still in high school back then…
Apr 4, 2007 6:02 pm

time-out for another newbie question: In terms of markets to look for prospective clients in a relatively small town, connections through a real estate agency came to mind - their clients who are just moving into the area, who would be likely to switch advisors simply because of the relocation seem like a great target. 

Is this a good idea or am I way off track?

Apr 4, 2007 7:59 pm

Sounds ok, especially if they left a job behind and they have a 401K to roll.

I wouldn't, however, expect too much because most people who move put every available cent into the new house. It's the realtor's job to determine what house is just about out of any possible grasp for the client and then find a no income ver loan to squeeze him in.

Apr 4, 2007 8:14 pm

[quote=kap39]

time-out for another newbie question: In terms of markets to look for prospective clients in a relatively small town, connections through a real estate agency came to mind - their clients who are just moving into the area, who would be likely to switch advisors simply because of the relocation seem like a great target. 

Is this a good idea or am I way off track?

[/quote]

It's a good idea.

Apr 5, 2007 1:05 am

[quote=mikebutler222] [quote=kap39]

time-out for another newbie question: In terms of markets to look for

prospective clients in a relatively small town, connections through a real

estate agency came to mind - their clients who are just moving into the

area, who would be likely to switch advisors simply because of the

relocation seem like a great target.



Is this a good idea or am I way off track?



[/quote]





It’s a good idea.

[/quote]



It’s a good idea in theory. But you need to find a way to actually GET

those people handed to you. That is the tough part. You have to be able

to offer RE agents something in return; referrals, whatever. It would be

great to get access to fresh movers, but it’s a tough nut to crack.

However, I’d love to hear thoughts on how to crack it!



I just wouldn’t base a business plan on it - but maybe a slice of my

prospecting strategy.
Apr 5, 2007 1:11 am

[quote=Indyone]

[quote=BullBroker]I can absolutely not wait til I

start seeing all these indy’s wiping out. We’ll be reading in the newspaper

85 year old widow woman sues Regular Joe Indy, wins suit Indy out of

business. When the clients start figuring out how little liability protection

all these indy’s have they will swarm like vulchers. Then all the little

indy’s who come on here saying how great life is will be crawling to the

front door of the local wirehouse beggin for a paycheck. It’s not a

question of will it happen just when will it happen. [/quote]



…you’ve just proven that Jones hasn’t cornered the Kool-Aid

market. You need to quit believing everything you’re told and learn to

think for yourself. Indy vs. wirehouse has little bearing on whether an

advisor stays in business…it’s mostly a function of the advisor’s

competence, ambition, and ethics. I survived and even significantly grew

my business between 2000 and 2002. How’d you do in that market?



You’ve got a lot to learn about this business and you’ll be better off if

you don’t try to learn all of it at the feet of your branch manager.

[/

QUOTE]



Indy, you hit the nail on the head - your channel doesn’t dictate your level

of success; just your payout and environment. The thing I have witnessed

with Indies (locally), is that they represent the far extremes of the

spectrum - they can be some of the smallest around (since their payout

and cost structure can be self-sustaining at very low AUM), and they also

are very, very large, since their business models are scalable (by adding

advisors, staff, specialists, etc.). Neither of those extremes are really

possible on an ongoing basis in wirehouse and regional B/D firms. Yes,

some of the elite wirehouses have very, very high avg accts and high

AUM, but they are the exception in the industry. This is one of the cool

things about the indy world - it’s very flexible.
Apr 5, 2007 5:03 am

OH, ya know what you Indy guys are absolutely right.  What are all these crazy wirehouses thinking?  Everyone should go Independent it is SO great.  I can’t believe these places like Merrill Lynch, Smith Barney, Morgan Stanley, UBS, Goldman, …ect…ect have even been around 80+ years.  Clearly these places are not good places for the broker or the client.  The independent B/D is the best thing for the client.  I know all of you have had your own business open 80+ years, I could probably even walk down my local street and say your Indy office name and everyone would know that you are a trusted adviser.  Indy’s can offer an overall financial plan for the client a place where a client can go and satisfy all of their financial planning needs.  I bet in the next 2-3 years all these wirehouses will shut down and everyone will be independent FA’s.  I mean it’s the best thing for everyone the broker can get filthy rich with the high payouts and the client can get all their financial needs met at one place, because the Indy Broker can offer that.  And, another great thing the Broker never has to worry about anything because he has an errors and omissions policy that will cover EVERYTHING.  You are your own boss you NEVER have to answer to anyone, you work for no one but yourself.  Clearly you guys are right being an independent financial adviser is the best thing for everyone. 

Apr 5, 2007 1:31 pm

[quote=Broker24] [quote=mikebutler222] [quote=kap39]

time-out for another newbie question: In terms of markets to look for
prospective clients in a relatively small town, connections through a real
estate agency came to mind - their clients who are just moving into the
area, who would be likely to switch advisors simply because of the
relocation seem like a great target. 


Is this a good idea or am I way off track?


[/quote]



It's a good idea.

[/quote]

It's a good idea in theory. But you need to find a way to actually GET
those people handed to you. That is the tough part. [/quote]

That's always the tough part in any referral stream, isn't it? I've had success in this area simply by taking good care of the accounts I have with the realtors themselves and by cultivating the personal relationship. As much as anything else getting a quick notice of the names of new buyers and where they're coming from is helpful, if not a full-blown hand-off.

Apr 5, 2007 1:46 pm

[quote=mikebutler222][quote=kap39]

time-out for another newbie question: In terms of markets to look for prospective clients in a relatively small town, connections through a real estate agency came to mind - their clients who are just moving into the area, who would be likely to switch advisors simply because of the relocation seem like a great target. 

Is this a good idea or am I way off track?

[/quote]

It's a good idea.

[/quote]

Others would say that Real Estate agents are your competition.  Some people would much rather invest in land or real estate than the stock market.  They like to have their hands on what they own.  Over time, they get killed if they don't have good asset allocation.  No doubt many have made a bundle putting their money in Real Estate.

 . . .actually wish I had a little money to spend on Real Estate right now.

Apr 5, 2007 2:09 pm

[quote=vbrainy][quote=mikebutler222][quote=kap39]

time-out for another newbie question: In terms of markets to look for prospective clients in a relatively small town, connections through a real estate agency came to mind - their clients who are just moving into the area, who would be likely to switch advisors simply because of the relocation seem like a great target. 

Is this a good idea or am I way off track?

[/quote]

It's a good idea.

[/quote]

Others would say that Real Estate agents are your competition.  Some people would much rather invest in land or real estate than the stock market.  They like to have their hands on what they own.  Over time, they get killed if they don't have good asset allocation.  No doubt many have made a bundle putting their money in Real Estate.

 . . .actually wish I had a little money to spend on Real Estate right now.

[/quote]

I suppose they can be your competition, but they haven't been  mine. If a client wants to own real estate (and he should, at some level) I'm happy to explain the pros and cons of owning it directly versus owning it in some form of a REIT.

 Given recent events in real estate markets around the country, I don't think we could pick better competitors than the "can't lose money in real estate" type of realtors.

Apr 5, 2007 2:15 pm

[quote=vbrainy

 . . .actually wish I had a little money to spend on Real Estate right now.

[/quote]

Let me get this straight, you're a big producer, giving advice on the forum about how to be successful but you don't have the cash to do the things you want to do?

Why is that?

A cash strapped financial advisor. I'm impressed!

Apr 5, 2007 2:33 pm

[quote=Broker24] [quote=mikebutler222] [quote=kap39]

time-out for another newbie question: In terms of markets to look for
prospective clients in a relatively small town, connections through a real
estate agency came to mind - their clients who are just moving into the
area, who would be likely to switch advisors simply because of the
relocation seem like a great target. 


Is this a good idea or am I way off track?


[/quote]



It's a good idea.

[/quote]

It's a good idea in theory. But you need to find a way to actually GET
those people handed to you. That is the tough part. You have to be able
to offer RE agents something in return; referrals, whatever. It would be
great to get access to fresh movers, but it's a tough nut to crack.
However, I'd love to hear thoughts on how to crack it!

I just wouldn't base a business plan on it - but maybe a slice of my
prospecting strategy.[/quote]

This is a good idea and you don't need real estate agents to make it work. Real estate transactions are public information. Title companies and your county's reg of deeds will have all the info you need to move forward. A strategic alliance with a top realtor wouldn't hurt, but you'd have little to offer the realtor in return for referrals.

Another approach would be to work with your town's welcome wagon. Many towns have this type of group that provides useful inside info to new residents regarding the area. Everything from were to eat to the scoop on the area's best schools is usually included. Of course you are free to put your own packet of info together and take it from there.

Apr 6, 2007 12:13 am

[quote=kap39]In terms of markets to look for prospective clients in a relatively small town, connections through a real estate agency came to mind - their clients who are just moving into the area, who would be likely to switch advisors simply because of the relocation seem like a great target. 

Is this a good idea or am I way off track?[/quote]

You can do the welcome wagon and troll the title lists. However most new movers have put their investable assets into the downpayment/moving expenses. RE Agents/Mortgage brokers, are in general are not smart enough to be doing anything else. No real reason to get to know them.

Apr 6, 2007 12:42 am

[quote=AllREIT] You can do the welcome wagon and troll the title lists. However most new movers have put their investable assets into the downpayment/moving expenses. [/quote]

Wow, we must play in different sandboxes. That's not even remotely true of the HNW people I deal with.

[quote=AllREIT] RE Agents/Mortgage brokers, are in general are not smart enough to be doing anything else. No real reason to get to know them.

[/quote]

Guess who they say that about....

Apr 6, 2007 12:53 am

[quote=AllREIT]
You can do the welcome wagon and troll the title lists. However most new movers have put their investable assets into the downpayment/moving expenses.

Not even close to being true. Especially so in retirement markets where soon to be retirees buy property/condos/etc sometimes years in advance. Nothing like a friendly helping hand from the new neighborhood to help the get the lay of the land.

Even in everyday neighborhoods this is a good idea. Like anything else we do we need to search out those with M-U-N-Y. You know, those people who aren't cashed out by their housing expenses. Just like the prospects we seek with our regular don't go outside the lines and try anything creative prospecting techniques.

 RE Agents/Mortgage brokers, are in general are not smart enough to be doing anything else. No real reason to get to know them.

[/quote]

We must live on different planets. because here on planet earth the RE agents are pretty darn smart along with hard working.

Apr 6, 2007 12:58 am

[quote=BondGuy]

[quote=AllREIT]
You can do the welcome wagon and troll the title lists. However most new movers have put their investable assets into the downpayment/moving expenses.

Not even close to being true. Especially so in retirement markets where soon to be retirees buy property/condos/etc sometimes years in advance. Nothing like a friendly helping hand from the new neighborhood to help the get the lay of the land.

Even in everyday neighborhoods this is a good idea. Like anything else we do we need to search out those with M-U-N-Y. You know, those people who aren't cashed out by their housing expenses. Just like the prospects we seek with our regular don't go outside the lines and try anything creative prospecting techniques.

 RE Agents/Mortgage brokers, are in general are not smart enough to be doing anything else. No real reason to get to know them.

[/quote]

We must live on different planets. because here on planet earth the RE agents are pretty darn smart along with hard working.

[/quote]

Very hard working. It's much harder to get a foothold in their industry than ours.

Apr 6, 2007 4:05 am

[quote=mikebutler222]

Wow, we must play in different sandboxes. That's not even remotely true of the HNW people I deal with.

[/quote]

Well, it depends. In my experience, alot of movers are tapped out.But it would really depend on the neighborhood. I'm in florida on vaction right now, and woo boy is this area overbanked/overbrokered.
Apr 6, 2007 1:36 pm

[quote=AllREIT] [quote=mikebutler222]

Wow, we must play in different sandboxes. That's not even remotely true of the HNW people I deal with.

[/quote]

Well, it depends. In my experience, alot of movers are tapped out.

People who would be tapped out by a move aren't our prospects and never have been.

But it would really depend on the neighborhood. I'm in florida on vaction right now, and woo boy is this area overbanked/overbrokered.
[/quote]

My daughter worked for a bank in Naples Florida after working for a bank in an affluent suburb of Philly. The was little comparison between the two areas when it came to wealth. The average account size in the Philly area was under 100k. In Naples it's above 500K.

As for the number of banks/brokers in Florida, it's the Willie Sutton rule, go to where the money is. Still, I read somewhere that on average Fl brokers produce less than brokers from other parts of the country. Don't know if that's true.

Apr 6, 2007 3:38 pm

[quote=BondGuy]

My daughter worked for a bank in Naples Florida after working for a bank in an affluent suburb of Philly. The was little comparison between the two areas when it came to wealth. The average account size in the Philly area was under 100k. In Naples it's above 500K.

As for the number of banks/brokers in Florida, it's the Willie Sutton rule, go to where the money is. Still, I read somewhere that on average Fl brokers produce less than brokers from other parts of the country. Don't know if that's true.[/quote]

I guess I need to qualify that, it seems to be over banked, but I also see the same with condo's down here. It seems like you can't go more than 1000ft without a hitting a bank or financial services buisness.



There is only so much money floating around.
Apr 6, 2007 7:35 pm

[quote=BullBroker]OH, ya know what you Indy guys are absolutely right.  What are all these crazy wirehouses thinking?  Everyone should go Independent it is SO great.  I can't believe these places like Merrill Lynch, Smith Barney, Morgan Stanley, UBS, Goldman, .....ect...ect have even been around 80+ years.  Clearly these places are not good places for the broker or the client.  The independent B/D is the best thing for the client.  I know all of you have had your own business open 80+ years, I could probably even walk down my local street and say your Indy office name and everyone would know that you are a trusted adviser.  Indy's can offer an overall financial plan for the client a place where a client can go and satisfy all of their financial planning needs.  I bet in the next 2-3 years all these wirehouses will shut down and everyone will be independent FA's.  I mean it's the best thing for everyone the broker can get filthy rich with the high payouts and the client can get all their financial needs met at one place, because the Indy Broker can offer that.  And, another great thing the Broker never has to worry about anything because he has an errors and omissions policy that will cover EVERYTHING.  You are your own boss you NEVER have to answer to anyone, you work for no one but yourself.  Clearly you guys are right being an independent financial adviser is the best thing for everyone.  [/quote]

Unlike you, I wasn't saying that one model was better than another.  I know which works better for me but I don't pretend that it does for everyone.  I was simply saying that the bulk of your success or failure will be because of YOU...not who you do or don't work for.  All that crap you were spouting about being indy just proved how clueless you are about the subject, noob.  Frankly, it sounded like it came straight from the mouth of a branch manager who's been stung by defections and is keeping the propaganda flowing thick to slow the production outflow.

It's OK to listen and learn from your branch manager, but learn to think for yourself.  In the end, you are pretty much the only one who has your best interest at heart and the sooner you figure that out, the better.

At this stage in your career, you're better off asking questions and reading answers.  You're in a position to answer very little on these forums, and your opinions on just about everything but the training program you are going through, don't mean a whole lot to the rest of us.  Feel free to participate, but don't act so shocked when you get called out on subjects you know little or nothing about.

It's also worth noting that a thin skin is a recipe for failure in this industry.

Apr 6, 2007 10:40 pm

Thank you for your response, I appreciate your opinion.

May 28, 2011 11:46 pm

Hi everyoe - I see this is an older thread but I have a question about what to include in my business plan.

I have read on the forums about how important it is to ML for you to have wealthy individuals in your network or your chances for employment are pretty much out the window. Well, I live in an affluent area, went to one of the most expensive college prep schools in the area my entire life, a private college, my family just old a success business and and friends are well off. Some of my friend's last names are on the list of the S&P 500.

So, what I'm getting at is, how do I express this during the interview process and in my business plan without literally telling that my friends and family have money? It's important to me to not be too flashy or to brag as I'm not the one with the money, they are.

May 31, 2011 2:36 am

[quote=Duke00]

Hi everyoe - I see this is an older thread but I have a question about what to include in my business plan.

I have read on the forums about how important it is to ML for you to have wealthy individuals in your network or your chances for employment are pretty much out the window. Well, I live in an affluent area, went to one of the most expensive college prep schools in the area my entire life, a private college, my family just old a success business and and friends are well off. Some of my friend's last names are on the list of the S&P 500.

So, what I'm getting at is, how do I express this during the interview process and in my business plan without literally telling that my friends and family have money? It's important to me to not be too flashy or to brag as I'm not the one with the money, they are.

[/quote]

Why not tell them exactly that? But, just telling them the above won't be enough. You'll need to have a convincing plan for how you are going to accomplish the feat of getting your wealthy contacts to view you as a person with whom they want to do business. Beleive me wealthy people are not going to give you money because you are a heck of a guy/woman. You better have a compelling reason for them to transfer assets to you.

Apr 12, 2018 3:27 am

Hello,

I passed phone screen interview. I will have a face to face interview soon . I need to bring a business plan on how I will at least 10 milion for the first year

Could someone email me a business plan sample. I woud appreciate it. My email: [email protected]

What am I supposed to put in this business plan?

Thanks

Vn