Summer Swoon?
I don't know about you guys, but where I am in South Florida, my contact rate has gone significantly south as the folks leave to go north. At least a 10-15% drop in contacts. Do you folks see this where you are at this time of year? I need to get back to hitting the phone because my active lead list is starting to dry up. I am doing a seminar in July, so I haven't abandoned all marketing..all attendees will be those I dialed from a recent lead list.
What are you guys seeing out there?
People vacation from June - late August. A slow down is normal. You’ve got to load the pipe up in the spring and the fall to last through the summer and winter.
Time to cold canvas then.
Source URL:https://www.wealthmanagement.com/forums/prospecting-marketing-and-selling/summer-swoon