Next Generation Donors


The next generation of wealthy families will be the philanthropic leaders of the future in what’s predicted to be a “golden age of philanthropy.” Yet, we know little about how these next generation philanthropists (those who fit into “Gen X” (born 1964 to 1980) or “Gen Y/Millennials” (born 1981 to 2000) generational cohorts) think.  We don’t know how they think about philanthropy, how they prefer to allocate their resources

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