Marketing the Modern Estate-Planning Practice

A step-by-step guide on how to make your marketing plan “client-focused.”

In 1989, I graduated from law school and soon after landed at my present firm. Founded in 1924, it’s a stalwart in Fort Myers, Fla. and the surrounding area. At the time, Southwest Florida had a small but fast growing population; the local bar was collegial, and the clients were abundant. 

To get my name around town and build my professional reputation, I published an article or two in journals like Trusts & Estates magazine, among others, using them as a sprin

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