Intelligent Advisor
Faking It: A Look Behind Firms' Twitter Followings

Faking It: A Look Behind Firms' Twitter Followings

LinkedIn may be the bulletin board for financial services firms, but Twitter is where the everyday conversations take place, and the number of followers is often seen as an indication of influence. But is it? 

We asked the folks at StatusPeople, whose algorithm reveals spam, or robot, followers with few or no followers or tweets of their own, to examine the accounts of our top brokerages. (Note: We don’t suggest, nor do we believe, the firms knowingly solicit these illegitimate followers. Spam, unfortunately, is everywhere.)

 

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