Advisor Confidence Index (ACI)

The Price Is Right

Advisors raise their fees for the first time in four years

Determining the right price point for services is often necessary for the very survival of a business. Even if price is only one of many factors that clients consider, determining fees at just the right price point is a must for any thriving business. Setting it too low erodes profits, while setting prices at too lofty a level could scare away clients.

For the first time in four years, advisors raised their asset management fees taking them back to 2004 levels—to 1.00% on

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