Advisor Confidence Index (ACI)

Going Social

Advisors Find Advantages of Social Media Appealing

Social media has surged in popularity in the past year. More than 43% of those who use the Internet now use social networking sites, such as Facebook, MySpace and LinkedIn, according to the Consumer Internet Barometer, a report produced by the Conference Board and TNS.1 That’s an increase of 27% from a year ago. In fact, online networks are so popular that The Global Language Monitor named “Twitter” as the most used word in

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