Salesforce vs. Bloomberg

In the war for brokerage desktop real estate, the ubiquitous Bloomberg machine has a new competitor: Salesforce.com. The firm, which rolled out a new wealth-management service in February, with its usual customer-relationship tracking features, as well as data streams and market intelligence, is targeting Wall Street's financial advisors. Merrill Lynch signed up 25,000 Salesforce.com subscriptions

In the war for brokerage desktop real estate, the ubiquitous Bloomberg machine has a new competitor: Salesforce.com. The firm, which rolled out a new wealth-management service in February, with its usual customer-relationship tracking features, as well as data streams and market intelligence, is targeting Wall Street's financial advisors. Merrill Lynch signed up 25,000 Salesforce.com subscriptions for its advisors at the end of February.

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