Prudential, PaineWebber Launch Web Site Enhancements

In June, Prudential Securities relaunched its Web site for the second time this year, with a new URL, www.prufn.com. The site is now called Prudential Financial Network. (The old URL will still get you there.) Meanwhile, PaineWebber made several enhancements to its site in July, with more features nearing completion. With its latest relaunch, Prudential clients can view the firm's entire fixed-income

In June, Prudential Securities relaunched its Web site for the second time this year, with a new URL, www.prufn.com. The site is now called Prudential Financial Network. (The old URL will still get you there.)

Meanwhile, PaineWebber made several enhancements to its site in July, with more features nearing completion.

With its latest relaunch, Prudential clients can view the firm's entire fixed-income inventory online, though orders must still go through brokers, says Chris Shimojima, senior vice president of marketing for Prudential Securities' eBusiness Development Group.

The firm also added online mutual fund share purchases. Fund prospectuses are online, and Shimojima says the firm hopes to have mutual fund screening tools up by year-end.

With the site including information on insurance, real estate and banking, the goal is to “showcase the breadth and depth” of the entire Prudential Financial product line, Shimojima says.

Meanwhile, UBS PaineWebber added online mutual fund trading in late July, to complement a June rollout of fund research capabilities. At press time in early August, Lois Deming, the firm's director of branch and client technology, expected online trading for fixed-income products to be launched in another month.

Also slated for an August launch is a feature allowing PaineWebber brokers to leave a one-line “note from your financial adviser” on the client's home page. When the client clicks on that line, the full text of the note will come up, Deming says. The client can then respond via e-mail.

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