WealthManagement Magazine

On Margin

SIA brochure covers the basics of buying stocks on margin. If your clients are curious about margin loans, you can refer them to a new SIA investor brochure, "Buying Stocks on Margin." It covers the benefits and risks of margin loans and explains the fundamentals.With a step-by-step explanation of the margin loan process, using down-to-earth language and supporting graphics, this pamphlet helps clarify

SIA brochure covers the basics of buying stocks on margin. If your clients are curious about margin loans, you can refer them to a new SIA investor brochure, "Buying Stocks on Margin." It covers the benefits and risks of margin loans and explains the fundamentals.

With a step-by-step explanation of the margin loan process, using down-to-earth language and supporting graphics, this pamphlet helps clarify a befuddling topic. Technical terms, such as initial margin requirement, maintenance margin requirement and margin call, are defined when mentioned.

The brochure also outlines margin rules from government and self-regulatory organizations. And it includes a useful checklist with questions any investor should ask before opening a margin account. For example, "What is the interest rate charged for margin loans? How is it set? Under what circumstances does it change? How often?"

"Buying Stocks on Margin" is accessible to you and your clients through the SIA's Web site at www.sia.com/publications/html/investor_education.html#margin. Adobe Acrobat software (which can be downloaded free at www.adobe.com) is needed to view the brochure.

The brochure is also available to firms for personalization, so check with your firm.

Stockbrokers.com can be used as free marketing tool. Stockbrokers.com is an online financial directory that provides brokers with the opportunity to list themselves as experts in areas such as retirement planning, stock options and 401(k) plans.

All an investor has to do is type in keywords and your name will pop up. Your free listing includes a brief description of your background (that you provide), your address, phone number and e-mail address.

According to the company, approximately 3,000 reps participate in the directory. The company states it gets about 20,000 queries each month. Stockbrokers.com does not keep track of how many reps obtain qualified leads.

The site provides other benefits, too. You're eligible for an e-mail account that can be accessed worldwide.

The company can also develop Web sites for reps. For more information, go to www.stockbrokers.com.

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