From "Building Your Fan Club," Page 73 An annual family gathering is the cornerstone of Floyd Shilanski's effort to build multigenerational client loyalty. Shilanski is an independent broker in Anchorage, Alaska, affiliated with Washington Square Securities.
Between 300 and 400 people attend. Shilanski plans three years ahead to find a top speaker to present the family values theme. The 2001 gathering will feature Olympic gymnast Peter Vidmar, who'll speak and perform. Shilanski hopes to draw in younger children by having a photographer on hand to take individual photos with Vidmar.
"We want people in the community to be talking about this," Shilanski says. "We want those who weren't invited to wonder why not."